In a previous blog, we introduced you, what is responsive design and basic characteristics of this approach to web design. In this article, we would like to continue further and bring in some information about an impact of a responsive design on SEO. You will find here alternative ways of optimisation for mobile devices as well as couple of words devoted to a responsive design and the CMS BUXUS.
1. Impacts on SEO
Responsive web is also important in regard of SEO - Search Engine Optimization. When indexing a page, Google is taking into account a usability index of web site on mobile devices that can be easily tested at any time. Google also prefers web sites that are easier and more comfortable to use for a user. When searching for a concrete term on a mobile device, it prefers web sitesthat are the most optimised for mobiles and tablets.
2. Adaptive design
In ui42, we commonly use a combination of responsive web and an adaptive design. It is even very important to note that a use of adaptive design does not have any negative impact upon SEO of a web page.
3. Mobile Web
However, a responsive design was not common standard in the past. Web pages hereby used mobile versions of web sites in these times. They are located at an individual URL address such as: m.something.sk. The advantage of this way of implementation is that HTML and CSS for standard and mobile devices are completely divided. Subsequently, the whole implementation is easier. A browser always loads only a code intended for an individual view, while in responsive design it loads the whole code.
This solution also has one disadvantage – sustainability of a code is challenging. Each change in a desktop version requires the same change to be made in a mobile version. Server then decides, which of these versions is finally shown to a user. Thus, a problem is that this decision is not resolved on a used mobile device. Nevertheless, it can cause that a mobile device detection shall not function properly.
One of big disadvantages of this solution is also a negative impact on SEO. Each web site has two URL addresses (one is intended for mobile usage and the other one for standard views). Another problem creates an impact of this solution on a speed of a web page. When user of a mobile device comes to a standard version of a web site, it requires an additional redirecting.
4. Responsive design in ui42 and support from the CMS BUXUS
There are no obstacles in cases, when we do not use our CMS BUXUS. One of the most excellent expamples of such cooperation represents a highly responsive design and frontend realised for one untraditional Swiss travel agency Rissko-Bilferie.
Summary: why to invest in a responsive design?
- markedly increases application of a web page for visitors on mobile devices,
- decreases bounce rate – users preferably stay on a responsive web site and they rather leave an unresponsive one,
- increases conversions in eshops,
- improves SEO – Google takes into account speed of loading a web page and completely better users experience,
- offers great possibilityto achieve more loyal visitors.
Don’t be unresponsive to responsive design.
If you are interested in this topic, do not hesitate to contact us for more information.