2019 - 2020
The online shop at www.holokolo.sk focuses primarily on sales of brand cycling clothing (tops, tights, jackets, accessories and much more) and includes a vast variety of popular cycling brands (e.g. Castelli, Santini, Monton, Alé, Bianchi, Biotex etc.).
Its operation covers Slovakia and five other countries - Czechia, Poland, Hungary, Romania and Slovenia. The company teamed up with a brand called cyklodresy.sk (which is also on CMS BUXUS powered by ui42), and they have immediately become a celebrity in the world of high-quality cycling clothes - whether you’re ready to invest or buy something at more reasonable price.
Why we began to cooperate
It was important to find a partner who would be able to bring these two brands with their respective websites together under one roof and ensure flawless operation in several markets with marketing (SEO), development and UX services.
What is the goal
The diversification of business and launch of new websites for the new Holokolo brand. Focus on a new target group to achieve incremental revenue from sales of cycling clothing and accessories.
Support the cooperation, set up processes and budgets, kick start marketing, set up performance marketing, CoS goals, create new high quality custom made websites, focus on the information architecture quality, create tailor-made UX and graphic design.
2020 - grow more markets. The expected increase of YOY profits by 100% at set CoS (cyklodresy + holokolo). Continual websites development.
Perks of the ui42 and ui42 digital partnership
- Business guidance and development
- Google campaigns
- Facebook campaigns
- Performance marketing
- SEO development
- Web hosting
- Development of tailor-made websites, continual development works
- UX audit, design, UX testing
- Informational architecture, Skice (wireframe)
- Web Analytics (GA)
- Development of client and inovations
- April 2019
- parnership begins - launch of new brands and websites on BUXUS CMS:
- April 2019
- online marketing - Google, social networks, other
- January 2020
- moving Romanian, Slovak and Hungarian versions of "cyklodresy" under new Holokolo brand and onto BUXUS platform
Results of the cooperation and chosen criteria:
6 language variations
cyklodresy + holokolo
- holokolo - SVK, CZ, PL, SLO, ROM, HUN
- cyklodresy - SVK, CZ, PL
home (Slovak) online shop created on 04/2019
04/2020 Y2Y revenues
holokolo.sk + cyklodresy.sk
foreign online shop created in 04/2019
04/2020 Y2Y revenues
holokolo.cz + proficyklodresy.cz:
foreign e-shop that we moved (01/2020) to CMS BUXUS and rebranded from cyklodresy at the same time - 04/2020 Y2Y
The average website loading time
The average server response time
As Holokolo was created as a response to successful business growth and requirements for diversity, we were looking for a partner with the ability to support multiple eshops with only one back-end. Ui42 proved to be the right choice. Cooperation with ui42 allows us to utilise all the perks of this synergy where we can implement different solutions to individual eshops while keeping only one platform - all with their top professional and pro-client approach.
Contact us, we will gladly help you with your project too.
Show us your project and we can talk about its growth potential. We will advise you, in which branch of online marketing could your e-shop mark a sharp increase or decrease in costs.