Web Design & UI | Design Systems | Prototyping
Graphic Design
We are experts in customer experience and specialize in
Human centered design. CX transformation CX consultation. UX design. UX workshops. Accessibility.
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Customer and User Experience
Customer Experience and User Experience, two horizons of the same strategy
Customer Experience is seen as a strategic framework for the entire organization. It orchestrates the customer's experience across all channels, departments, and phases of the lifecycle, from brand positioning through purchase to retention and advocacy. User Experience is its execution layer in digital touchpoints: it determines the usability, accessibility, and performance of the product, including UI and design, which translate the strategy into a concrete form.
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What situation are you in?
→ I have traffic, but weak sales.
→ I pay for advertising, but the conversion rate is stagnant.
→ I want to grow without increasing the acquisition budget.
→ I need data-driven decisions, not feelings.The answer is the same traffic, and double the revenue thanks to CRO
More info200+ researches • 1,200+ Usability tests
More infoTogether we create for a better digital world for everyone.
Websites, applications, and products should be designed to be seamlessly usable by all types of users, including those with visual, auditory, motor, or cognitive disabilities.
More infoUX & CX Consultations | Workshops for Companies | Bodylease | CX Breakfasts
How to design for people?
Analysts, CX consultants, or researchers use quantitative and qualitative research methods, conduct interviews, collect data, analyze questionnaires and other 1st party data, or test the usability of existing solutions and touchpoints.
The goal of this phase is to understand the background, goals, motivations, challenges, as well as the weaknesses that users encounter. In this phase, we often find many problem areas, which we then prioritize.
Phase 2: Hypotheses and Ideas: all the collected data from various areas will subsequently show us the path we should take in solving the problem. From the abundance of data, numerous ideas and hypotheses can arise, which need to be evaluated, compared, and prioritized. In our multidisciplinary team, we bring innovative and user-focused concepts (MVP or PoC) even in collaboration with the client. UX specialists create and explore a wide range of ideas and potential solutions from insights gained through observation.
Phase 3: Prototyping allows designers and UX / CX specialists to easily and quickly verify the clarity and usability of concepts, and to identify potential design issues early on, thus avoiding unnecessary cost increases. In this phase, we can design the scope of solutions in the MVP, define the ideal state, and verify whether customers understand the idea as we expect.
Prototyping is not mandatory, but it is certainly recommended, especially when facing major changes or challenges.
A prototype can take various forms, but we most often use clickable prototypes that realistically mimic the final output, giving the user a real sense of using the service during prototype testing.
Phase 4: Validation or Testing of the proposed solution. Researchers test solutions according to a prepared scenario with real people. Testing can be conducted in various ways and depends on the specific goal or output being tested. The aim of this phase is to identify shortcomings and provide information on possible improvements that will ultimately ensure a better user experience.
Testing, whether of a prototype or another form of output, ensures the effective detection of hidden problems.
Improving UX products & services across all industries
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Sygic
Redesign for improved usability of the B2B section on the website for the American, English, and German markets based on user research and information architecture design.
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Visitors +56%
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Bounce rate -20%
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Asseco
Creating a design system for the client's B2B application interface and marketplace. Emphasis was placed on accommodating the diversity of end users of the design system (such as third-party developers) and its versatility for applications of various purposes (CRM, finance, human resources, etc.).
How does it work at UX Lab?
Watch video
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1 .
UX Lab in Slovakia
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1000 +
respondents in testing
What is UX design and UI design, and what is the difference between them?
UX design & UI design are a pair of abbreviations that are often mentioned in conjunction with each other. Thanks to UX and UI design a website can keep visitors on its pages. While UX addresses the user's impressions, examines their needs, and identifies problems they have on the site, UI focuses on how to visually and functionally build the website to prevent them. In other words – UX tunes the overall user experience (usability, friendliness, and the needs of the site visitor) and UI how the site looks and functions.
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Do you want to improve UX of your website?
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Michaela Recht
Sales Executive
I specialize in:
- UX/CX
- Marketing
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Samuel Štassel
Sales Executive
I specialize in:
- Development
- AI