Our goal is to design your website so that it not only looks good but mainly works and earns. We create:
I want to ensure that our UX is top-notch in the market.
People are getting lost in our system, it's complicated. We need to simplify and organize our system.
We have good traffic, but customers are not converting. We need to find out why and increase conversions.
I want to start selling online.
We are lagging behind visually and technically. We need to modernize without upsetting customers.
We need to optimize/design an internal application/software.
From the new visual identity to an e-shop designed according to the way customers actually choose plants. We created a UX based on botanical logic, designed custom functionalities, developed the e-shop on the BUXUS platform, integrated it with the ERP Odoo, and prepared a powerful foundation for further brand and marketing growth.
User experience was the foundation of the new e-commerce platform design. We designed shopping processes for end customers and B2B partners, optimized customer accounts, dynamic pricing, and the entire purchasing process. The result is an intuitive e-shop ready for high traffic and international expansion.
Comprehensive UX design of an e-shop built on user research. Through usability testing, UX audit, and information architecture design, we created a more intuitive shopping process for an e-shop with thousands of products.
The digital environment is changing faster than ever before. Our ambition is to provide readers with quality and trustworthy content in a form that is natural and understandable for them, which is why we turned to ui42 for collaboration when redesigning the website's visuals.
POSYBE is our flagship and key product on which our further growth is based. Collaboration with ui42 has helped us bring clear UX logic into the system, allowing us to effectively develop new functionalities internally. However, the impact on customers is even more important - today, even a temporary worker can intuitively operate the cash register in the demanding environment of gas stations without extensive training.
For a while, we internally addressed the low conversion rate of our mandatory contract insurance calculator. Together with our UI team, we embarked on usability testing, successfully pinpointing numerous UX issues and deficiencies that were hindering users while filling out the calculator but had remained unidentified by us previously. Simultaneously, we received concrete suggestions for adjustments and improvements that significantly helped us increase the conversion rate of the calculator and elevate its quality to a new level.
"Thanks to usability testing, we were able to see the real behavior of our customers live when using our Business24 service. We confirmed or disproved some of our assumptions about how real users actually understand our service. The testing met exactly what we expected. We gained valuable insights on how to design our service so that it is as intuitive as possible and best meets the needs of our customers. Thank you ui42 for the excellent cooperation."
"The work on UX with ui42 exceeded our expectations. Proactivity, independence, and professionalism were part of the entire collaboration, so I highly recommend working with the Dušan Vereš team for NORTHFINDER."
When choosing a UX/UI service provider, we conducted a competitive process. We selected the ui42 company from several companies for their comprehensive offer, the possibility of additional services, and quality references from their long professional work in the field. During my more than 20 years of work in the online business, I can safely say that the services of the ui42 company and its employees are at a very high professional level, even on a global scale.
Contact us
Do you want to turn your visitors into customers?
Michaela Recht
Samuel Štassel
Martin Papp
Conversion Rate Optimization (CRO) is the systematic improvement of a website, service, or customer journey to ensure more visitors complete the desired action - purchase, registration, form submission, or inquiry. Instead of increasing the advertising budget, CRO helps make better use of the traffic you already have. If you gain more customers from the same number of visitors, the efficiency of marketing and return on investment increases.
CRO (conversion rate optimization) is needed when you have traffic, but it does not convert into expected results. Typical signals include a low conversion rate, high cart or form abandonment, poor campaign performance, a decline in inquiries, or unclear customer behavior across channels. At ui42, we identify these barriers through data, customer research, UX audit, and customer journey mapping.
CRO (Conversion Rate Optimization) and CX (Customer Experience) are closely related. CRO improves specific conversion points, while CX addresses the entire customer experience with the brand across channels. Therefore, at ui42, we don't just optimize buttons or forms. We map customer journeys, work with Voice of Customer data, and look for moments that determine whether the customer continues, makes a purchase, or goes to the competition.
While SEO (Search Engine Optimization) and online advertising (e.g., PPC campaigns) primarily focus on acquiring new traffic to your website, CRO focuses on how to get the most conversions from this existing traffic. CRO, SEO, and online advertising complement each other and form a comprehensive digital strategy. Quality content and optimized user experience (UX), which CRO focuses on, also positively influence search engine rankings (SEO) and the effectiveness of your advertising campaigns, thus ensuring higher overall performance of your online business.
It mostly involves a combination of data analysis, customer research, and testing.
We most often work with GA4 data, heatmaps, session recordings, UX audits, usability testing, customer interviews, Voice of Customer outputs, and A/B tests. The result is not a list of opinions, but a prioritized plan of changes according to their expected impact on the business.
Yes. CRO is not just for large e-shops with high traffic. For smaller websites, we focus on the most critical points of the customer journey - for example, the contact form, product page, landing page, or inquiry process. Even one correctly identified barrier can significantly improve the number of inquiries or the quality of leads.
At ui42, we combine strategy, creativity, technology, marketing, and AI into one entity.
We build brands and visual identities, create websites and e-shops, design UX and CRO, create creative content, and deliver measurable results through performance marketing.
Our solutions are enhanced by FLUIDUM – ui42's AI intelligence, which transforms company data into a competitive advantage.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.
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