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Most websites are technically advanced, fast, and design-wise clean. Despite this, we see a worrying trend in the data – visitors come, but leave without converting.

E-commerce hacks 2026, thanks to which you can gain an edge over the market and find out which key metrics determine the real growth of your business today.

Brand audit in 10 steps: Find out why your brand isn't working as it should

Find out why assistants are becoming autonomous agents, how the first purchases through chatbots will take place, and what e-shops need to do to remain visible in the era of agentic commerce.

Based on the analysis of data from nearly 300 GA4 accounts, we see how online sales developed in 4Q 2025 compared to 4Q 2024 – both at the level of the entire market and in more detail according to individual segments.

The website is technically fine, it's fast, responsive, yet people hesitate, postpone decisions, and leave without converting? What major changes in CRO are being discussed in 2026?

While November was marked by extensive research and product comparison, December brought the expected shift in shopping psychology. What role did AI assistants play?

In 2025, we had one goal: To be a partner for our clients, and to do things better, more meaningfully, and with a clear plan.

For Louie.pet, we created a custom e-shop: Robust Shopify, which handled a +600% increase in orders immediately after launch.

Black Friday Week is behind us and the numbers show: the market decreased by 10% year-on-year, but spending on paid advertising increased by over 5%. At first glance, this doesn't sound optimistic, but the reality is more complex.