Kompava Case Study Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.

Too often we see a scenario in e-commerce: an online store has a fine-tuned product, it works great at home, and therefore decides to expand. But after launching in a new market, the numbers don't come. Campaigns don't perform, the new website is waiting for performance, and the growth potential remains untapped.

This was exactly the situation on the Polish market for our client Kompava, a Slovak manufacturer and seller of premium nutritional supplements for athletes and a healthy lifestyle, which has been operating on the market since 2002.

• Client: Kompava (Slovak manufacturer and seller of nutritional supplements)

• Industry: E-commerce, health and sports supplements (retail & online)

• Company size: large medium international e-shop (turnover approx. 3.7+ million for 2024)

• Duration of cooperation: From 2020 - present

• 2020 Technological Foundation on CMS BUXUS: We built a stable, scalable foundation on CMS BUXUS, ready for international expansion.
• 2022 Expansion: We utilized AI translations to create a language version of the website and reviews in record time and opened a new Polish market. 
• 2025 Google Ads Management: in May, we took over the management of the strongest acquisition channel, Google Ads, in the Polish market. 

Kompava had a stable product and a modern custom e-shop on the BUXUS CMS, but performance stagnated in the new Polish market. The goal was to maximize the new market through extreme performance and data.

For the Kompava brand, we therefore implemented the ONE-STOP-SHOP model, which combines the robustness of BUXUS, the speed of AI, the precision of PPC, and the power of SEO into one performance machine that eliminates friction between departments and ensures maximum synergies.

Entering the Polish market, where competition is extremely strong and customers are price-sensitive, required more than just launching a few PPC campaigns. Kompava, as a new brand, first had to gain the most valuable thing: trust.

Our first strategic step focused on transferring reputation. When we launched the language version of the website, we harnessed the power of AI to translate not only content but also thousands of existing reviews. The Polish customer did not have to trust Kompava "blindly"; they immediately saw that it was a proven brand with real results in other markets. This step, highlighted by involving the review portal Opineo, removed the main barrier to trust and convinced customers of the brand's seriousness.

Once trust was gained, the marketing team stepped in with a precisely targeted strategy tailored for Poland. We bet on what Polish customers love: dynamic combined discounts, promotions with bonuses, and advantageous shipping.

Our CMS BUXUS became the engine of marketing agility. While regular e-shops require lengthy developer work to launch a complex campaign (e.g., "product + bonus + discount code"), Kompava managed it quickly, without limitations, and without any programmer interventions.

Google Ads, as the strongest acquisition channel, was under our full control. Our main task was to maximize the technical agility of BUXUS, and to turn discounts into extreme profit. At the same time, we also played the role of strategic consultant for Meta Ads, which the client managed themselves. This ensured perfect alignment of the entire marketing machinery across all acquisition channels.