Dictionary

Welcome to the digital dictionary! Our dictionary is designed for everyone who wants to expand their knowledge and vocabulary in various online areas.

In the online world, specific terms and expressions are often used, which can be complex and unfamiliar. This alphabet includes explanations of key concepts and terms used in online business. For each term, a definition, examples, and an explanation of its practical use are provided. Here you will find explanations of terms like brand, PPC, SEO, HTML, and many others.

We believe that this alphabet will be a useful source of information for you and help you better understand the online world.

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Latest news

What is B2B and B2C and what is the difference between them?

What is B2B and B2C and what is the difference between them?

B2B and B2C are two terms you've definitely come across in e-commerce and online marketing. However, if you still don't know exactly what the...
13 Secret Tools for Google Ads Campaign Optimization: How to Achieve Online Dominance?

13 Secret Tools for Google Ads Campaign Optimization: How to Achieve Online Dominance?

In the jungle of digital marketing, where a relentless battle for customers takes place, Google Ads is a powerful tool that can help you achieve...
How much of the marketing budget to allocate to the brand?

How much of the marketing budget to allocate to the brand?

A common question not only from our clients. But to get to the answer, let's summarize what a brand actually is and what are "those other campaigns...
What is PPC advertising and what types of campaigns do we know in Google Ads?

What is PPC advertising and what types of campaigns do we know in Google Ads?

PPC advertising is one of the most commonly used tools in online marketing. From the English translation "pay per click", it follows that the...
SEO audit reveals weak spots: How to conduct a quality SEO analysis?

SEO audit reveals weak spots: How to conduct a quality SEO analysis?

SEO audit is a comprehensive document that checks how a website stands in terms of search engine optimization. The compilation of such an audit...
The purpose of the usability testing

The purpose of the usability testing

Usability testing or usability testing is a way to uncover flaws or barriers in your product or service that often prevent your customers from...
14 tips that will help you kickstart your online shop

14 tips that will help you kickstart your online shop

Having your own online shop is an opportunity to realize yourself not only alongside employment, but if your business takes off, even full-time...
13 findings on how to improve forms on web pages

13 findings on how to improve forms on web pages

Forms on websites and applications are probably the most important UX spot where a visitor turns into a customer. During usability testing we...
5 Foundations for Properly Scaling Your E-commerce Business

5 Foundations for Properly Scaling Your E-commerce Business

Successful scaling of your e-commerce business requires more than just increasing investments. By implementing these five fundamental strategies...
This year we are celebrating, among other things, the 27th anniversary of AI.

This year we are celebrating, among other things, the 27th anniversary of AI.

Why AI? If you're our follower, you know that we are pioneers in the field of artificial intelligence in Slovakia. Yes, we have also developed...

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