Artificial intelligence has definitively changed the rules of the game in the digital world. Whether you work in marketing, development, design, or run your own business, without AI tools, you will soon be like a graphic designer without Photoshop or a programmer without Stack Overflow. In this article, we will show you how you can transform your projects and processes using the latest AI technologies – from text assistants through image generators to complex analytical tools.
The Evolution of AI Tools: From Simple Chatbots to Creative Assistants
The world of artificial intelligence has evolved at an incredible pace over the past few years. While a few years ago we were thrilled that AI could answer simple questions, today it designs graphics, writes code, creates videos, and composes music. And those who haven't yet jumped on the AI innovation train should do so as soon as possible. Let's look at the most important categories of tools that every marketer, programmer, and digital enthusiast should know.
Language AI Models
Language models represent the fundamental pillar of modern AI solutions. These systems can not only generate text but also understand context, solve problems, and even program.
ChatGPT and OpenAI Models
OpenAI, with its family of GPT models, dominates the market. Currently, we have available:
GPT-4o
- A multimodal model capable of working with text, images, and sound.
- Ideal for complex projects where you need to combine different types of media.
- Marketers will appreciate it for analyzing visual materials and content creation, designers for detailed descriptions and editing of graphic designs.
GPT-4.5
- An improved version with better reasoning and the ability to solve complex problems.
- Most suitable for developers, data analysts, and strategic managers who need advanced analytical capabilities and solving complex logical tasks.
- Excels in programming, finance, and strategic planning.
o3 and o4-mini
- Smaller, faster, and more affordable variants.
- Ideal for everyday tasks, where speed and efficiency are important.
- o3 is an excellent all-around assistant for small and medium-sized businesses, while o4-mini offers a good balance of performance and price for standard administrative tasks and basic content creation.
Claude by Anthropic
Claude is known for its ability to process large amounts of text at once (up to 200,000 tokens) and excellent response formulation. The latest versions, Claude 3 Opus and Sonnet, are among the most powerful models on the market.
Who is it ideal for?
- Claude excels in analyzing long documents, legal texts, and research materials, making it an ideal assistant for lawyers, researchers, and academics.
- Marketers appreciate its ability to generate consistent, tone-adjusted content, while managers use it to summarize extensive reports and extract key information.
Gemini by Google
Google has also entered the fray with its own family of models:
Gemini 1.5
- A general model with a good balance between performance and speed.
- An excellent choice for small and medium-sized businesses that need a universal AI assistant at a reasonable price. Digital marketers will appreciate it for content creation, keyword analysis, and basic competitor research.
Gemini 2.0
- Significant improvement in analytical capabilities.
- Ideal for data analysts, financial professionals, and business consultants who need to process complex data sets and create analytical reports.
- Excels in business intelligence and strategic planning.
Gemini 2.5 Pro
- Professional version with extended options for deeper research.
- Most suitable for researchers, scientific teams, and AI developers who need advanced features for complex projects.
- Excels in data science, medical research, and advanced text analysis.
Flash and Flash-Lite
- Fast models optimized for instant responses.
- Ideal for chatbots, customer service, and real-time applications.
- Developers will appreciate them when implementing into mobile applications and web services, where quick response is key.
DeepSeek
- Not as well-known as the models mentioned above, but provides exceptionally strong capabilities in programming and technical problem-solving.
- A specialist in software development - developers use it for debugging complex code, refactoring older systems, and automating routine programming tasks. IT managers will appreciate it for planning technical projects and analyzing technological debt. For startup teams, it is a valuable assistant in rapid prototyping and developing MVP (Minimum Viable Product).
uičkovský tip: When choosing the right language model, consider not only its capabilities but also the price. For simple text tasks, GPT-3.5 or Gemini 1.5 Flash is often sufficient, while for complex projects, such as workflow automation or data analysis, it is worth investing in GPT-4o or Gemini 2.5 Pro.
AI for Visual Content
Image generators have revolutionized the creative industry. These tools allow for the creation of unique visuals without traditional design skills and time investments.
Midjourney
- Midjourney excels in creating artistic and hyper-realistic visuals. Its strength lies in consistent style and the ability to create photorealistic images based on text descriptions. Compared to DALL·E 3, it sometimes makes things up and doesn't provide the results we wished for.
DALL·E 3
- Integrated directly into ChatGPT, DALL·E 3 by OpenAI offers quick image creation directly in conversation. It excels in accurately following text instructions and maintaining details and is particularly effective in creating illustrations with text elements and complex instructions.
Krea.ai and Leonardo
- These tools allow advanced editing of generated images. Leonardo also offers excellent tools for controlling composition and style. Illustrators and digital artists prefer them for advanced editing and stylization features. Leonardo excels in working with reference images, making it an ideal choice for redesign of existing materials.
MagicWall
- If you're worried that different AI tools require different prompting techniques, you'll love this tool. It's a new generation of tools that not only generate but also compare outputs from different models. You can then choose the most suitable one for your project.
We tried what results MagicWall (in Demo version) provides for different AI tools. The prompt looked like this:
PROMPT: Create a realistic product image of Barebarics barefoot shoes in a black-and-white color style. The scene takes place at night in an urban environment, illuminated only by neon lights. The ground is wet after rain, and the neon lights reflect off the surface. A person wearing the referenced sneakers is stepping into a puddle – at the moment of contact, water splashes dramatically in all directions. The camera angle is low (frog’s-eye view), focused on the shoes and the splashing water. The mood should be dramatic, stylish, and visually striking. Use a highly realistic rendering style, faithfully replicating the details from the shoe images.
And the results are as follows:
Stable Diffusion and Pollo.ai
- Pollo.ai specializes in generating product images for e-commerce. Technically skilled designers and companies with a focus on data privacy prefer Stable Diffusion for the possibility of local deployment without sending data to third parties.
uičkovský tip: When creating product visuals using AI, don't forget about consistency. Create a "prompt library" (e.g., in custom ChatGPT mode) with precisely defined parameters of style, lighting, and composition. At ui42, we created our own system of prompts for different clients, allowing us to generate dozens of consistent visuals in the same style.
AI Video Tools: When Images Come to Life
Video generators represent the latest wave of the AI revolution. Their capabilities are rapidly improving and may soon radically change video content production.
Pika and Runway
- These tools allow for the creation of short videos from text descriptions or static images. Runway also offers advanced features for editing existing videos.
- Filmmakers and post-production professionals rely on Runway for its advanced editing features, such as extending shots, changing style, or removing objects from video.
Luma and Sora
- Luma specializes in 3D video generation and allows for the creation of dynamic scenes with realistic movement.
- Sora by OpenAI (currently with limited availability for Slovakia) represents a breakthrough in generating longer and coherent video sequences.
- 3D artists and architects prefer Luma for its ability to create realistic spatial visualizations and product animations in a three-dimensional environment. Both tools bring the potential to dramatically reduce production costs.
Veo-2, Kling, and Hailuo
- These tools bring specialized features, such as animation of static characters, creation of explainer videos or text-to-dynamic video conversion.
- Kling is a popular tool for its ability to transform complex concepts into engaging explainer videos, Veo2 for its ability to quickly animate characters and create avatars, while Hailou is appreciated by creators for easy conversion of blog articles and scripts into dynamic video presentations.
Check out the comparison of AI tools Kling 2.0 Runway gen 4 and Google Veo-2
Comparison of Sora and Veo-2:
uičkovský tip: It's important to remember the current limitations of AI video tools: most can generate quality videos approximately 3-8 seconds long, after which the quality begins to deteriorate and various artifacts appear that shouldn't be there. The key to success is smart post-production: short quality AI sequences can be cut, combined, and blended into longer wholes. Always remember that AI makes work easier, but quality results depend on you.
Audio AI Tools
The AI revolution has also hit the audio sphere, where we can create professional soundtracks and voice recordings without special equipment or voice artists.
ElevenLabs
- Offers quality voice synthesis with a natural sound and a wide range of languages, including Slovak. It allows you to create your own voice clones or choose from a library of predefined voices. As for English texts, Elevenlabs handles them excellently. However, for Slovak voiceovers, we recommend splitting longer text into shorter sections for better output quality and adjusting characters specific to Slovak – for example, replacing the letter "ä" with "e".
Suno and Udio
- These tools specialize in generating music based on text descriptions. They can create a complete composition in various styles and genres in seconds. We tried it and created a track for our Performance Marketing Director - Roman Helt - and the result entertained us for a few weeks :).
AI Tools for Research and Analysis
For complex research tasks, there are specialized tools:
NotebookLM
- Developed by Google, this perfect tool allows you to upload your own documents, scan web pages, or your Google Drive storage that you specify. It only works with the documents you provide, so you don't have to worry about made-up data.
- This tool will help you understand complex texts, extract key points, and create structured summaries. It also allows you to create a podcast interview from your attached documents. We liked it so much that we use it every day, e.g., for follow-up emails after meetings, working with various data or text documents. And what about you, will you fall in love with it too?
Gemini Deep Research
- The already mentioned Gemini also hides a model optimized for in-depth research. It can analyze trends, compare different sources, and create complex analytical reports.
- You will definitely find its use in complex market analysis, competition, processing large amounts of data, as well as fact-checking when writing your articles.
AI for Developers
For technically oriented users, there are platforms that provide access to a wide range of AI models:
Replicate
- Open-source platform allowing you to run hundreds of different AI models through a unified API.
- Developers and technical managers prefer it for its flexibility and the ability to experiment with different models without the need for separate integration of each one.
Huggingface
- ML engineers and AI system developers will find an extensive library of AI models here with the possibility of easy implementation into their own projects. It is a basic source for access to open-source models.
Fal.ai
- Serverless infrastructure for deploying AI models, ideal for developers who want to integrate AI into their applications.
- Easy implementation of AI functions, their rapid scalability, and outsourcing of demanding AI computations to the cloud without burdening end users, many will appreciate.
Prompt Engineering - or How to Communicate with AI
The quality of outputs from AI tools directly depends on the quality of your prompts. Prompt engineering has become a separate discipline and can significantly increase the efficiency of your work with AI.
Basic Principles of Effective Prompts
1. Be specific – The more precisely you define the request, the better the result you will get
2. Use a structured format – Divide the prompt into clear sections (context, task, output format)
3. Define the role of AI – Specify in what position AI should respond (PR manager, teacher, ...)
4. Provide examples – Few-shot learning significantly improves output quality
Meta-prompting: How to Request a Prompt for a Prompt
An interesting technique is using AI to create a quality prompt, and in this case, you are creating a prompt for a prompt. Here is an example:
PROMPT: “I want you to become my prompt engineer (Prompt Engineer). Your task is to help me create the best possible prompt for my needs. This prompt will be used by you (e.g., OpenAI, Copilot, etc.).
You will follow this procedure:
Your first response will be a question about what the prompt should be about. I will provide you with my answer, but we will need to improve it together through repeated iterations according to the following steps.
Based on my input, you will create 2 sections:
- Revised prompt – provide a reformulated prompt. It should be clear, concise, and easily understandable for you.
- Questions – ask any important or supplementary questions that could help us further improve the prompt.
We will continue this iterative process – I will provide you with more information, and you will update the prompt in the "Revised prompt" section until I say we are done.”
Specification of Parameters for Visual Outputs
When generating visual content, don't forget about detailed specification. The order of elements is also important.
Basic Parameters:
- Main subject - specifically name what should be in the image (person, animal, object, location)
- Medium and technique - specify the form (photography, painting, illustration, sculpture, graphic, collage)
- Angle of view and composition - how the subject is framed (portrait, full figure, detail, bird's-eye view, frog's-eye view, macro shot)
- Environment and context - where the subject is located (interior, exterior, urban environment, nature, fantasy world)
Visual Aspects:
- Lighting conditions - type of lighting (soft daylight, dramatic shading, Rembrandt, night neon, studio spotlights, ambient, backlight)
- Color palette - tone and mood of colors (vibrant and saturated, muted pastels, monochromatic, black and white, duotone, complementary colors)
- Atmosphere and mood - emotions the image should evoke (playful, calm, dramatic, energetic, mysterious, nostalgic)
- Textures and surfaces - material properties (shiny, matte, rough, silky, metallic, organic)
Technical Specifications:
- Style and aesthetics - visual language (photorealistic, cinematic, anime, pixel art, cubism, watercolor, low poly, pop art)
- Quality and details - level of detail and elaboration (ultra-detailed, 8K, minimalist, sketchy)
- Required format - aspect ratio and orientation (16:9, 1:1, 3:2, portrait, landscape, panorama)
- Depth of field - focus (shallow depth of field with blurred background, everything sharp, selective focus)
Advanced Tips for Better Outputs:
- Be specific with numbers - instead of vague quantities ("flowers"), use exact numbers ("three flowers") or collective nouns ("bouquet of flowers")
- Avoid negations - instead of "without rain," specify "sunny day" or "clear sky"
- Use precise synonyms - instead of general terms ("big"), choose more precise alternatives ("huge," "monumental," "colossal")
- Balance the length of the prompt - too short prompts give AI too much freedom, too long can cause confusion and inconsistent results
When generating product visuals, always specify:
- Product details - material, color, size, and specific product features
- Target audience - who the product is intended for (this will affect the overall style and mood)
- Usage context - how and where the product is used
- Brand elements - consistency with brand identity (colors, typography, visual style)
uičkovský tip: Create a "prompt template" for each type of content you regularly generate. For example, for product photos, we use a template at ui42 that includes lighting specification, background, angle of shot, and post-processing effects. This approach ensures consistent results across the entire product line.
Bridge Creative AI Tools into Your E-Shop
While most discussions about AI revolve around creative and programming tools, there is also a practical connection with commerce. AI Recommender, or AI recommendation system represents the ideal bridge between creative possibilities and real business results:
- More precise personalization – uses recognition capabilities to identify customer preferences
- Automation of recommendations – the system independently evaluates and adjusts product suggestions without the need for manual interventions
- Increase in sales process productivity – similar to NotebookLM analyzing documents, AI Recommender analyzes shopping patterns
- Increase in marketing process efficiency – eliminates random recommendations and minimizes unused advertising space
- Prediction of customer behavior – applies predictive models to shopping behavior
- Faster response to market changes – dynamically adjusts strategy without waiting for marketing analyses
Our clients who have connected creative AI tools with their e-shops have not only seen an increase in sales but also a significant improvement in UX metrics, such as time spent on the page or purchase completion rate. Don't isolate AI only in creative departments. The greatest potential lies in connecting creative AI tools with the business processes of your e-shop.
Your AI Journey Begins Now
Artificial intelligence has ceased to be a futuristic concept and has become a practical tool that can significantly increase your productivity and creativity. It doesn't matter whether you are a marketer, developer, or entrepreneur – AI tools can transform the way you work and create.
The key to success is a systematic approach: start with simple implementations, gradually build your AI workflow, and continuously educate yourself on new possibilities and integrate it into your business
uičkovský tip: Read the blog on how to use AI on your e-shop.
How to Stay Informed
A few tips to conclude:
- Huggingface blog and Papers with Code for technical news
- AI newsletters like The Batch, Import AI, Superhuman.ai or The Rundown AI
- Practical tutorials on platforms like Coursera and Udemy
- Experimenting with new tools immediately after their release
Remember that AI is not a replacement for human creativity and expertise, but a useful tool that allows you to focus on more strategic and creative aspects of your work.
