Articles on the topic: Online Marketing
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When to start preparing Christmas campaigns?
It's still 30 degrees outside, colleagues are gradually going on vacations, and Christmas is probably the last thing you want to think about... -
Google Ads update August 17, 2026: why your performance may drop and how to prepare
From August 17, 2026, the bidding logic in Google Ads is changing, and most advertisers will only find out when their performance drops. ... -
Andromeda in Meta Ads changes ad performance
Advertising on Meta has changed so dramatically over the past few years that most marketers are still playing by rules that no longer apply.&... -
Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?
If you had asked a few years ago what makes a good advertisement on Facebook or Instagram, the answer would have been simple: a nice visual, ... -
What is Google Ads advertising and when does your e-shop need it?
If you want to quickly increase traffic and sales, Google Ads is among the most effective online marketing tools. Unlike SEO, which delivers... -
The Best SEO Tools in 2026: Which Ones Are Worth Using?
SEO is not about feelings, but about data. If you want to grow in organic search, you need to know what people are searching for, how the competition... -
Najšport Case Study: The Right Track
The right track is crucial in marketing as well. We found it for Najšport – resulting in a 44% reduction in costs, a 9.38% increase in revenue... -
Vaša Lekáreň Case Study: Recipe for Margin
How to optimize the performance of e-commerce campaigns in the regulated pharma segment without full purchase tracking? For Vaša Lekáreň, we... -
Dučplant Case Study: How Dučplant Began to Thrive
The family gardening business Dučplant had a quality assortment and stable demand, but its e-shop had not been growing at a pace that matched... -
E-commerce trends for 2026: How to restart the growth of an online store
If you were at the E-commerce Bridge conference in Žilina, you already know what awaits us in e-commerce this year. If you couldn't be there...