Blog

News and interesting facts from the world of ui42, online world and e-commerce, programming, online marketing and UX.

UGC videos in marketing: Content from people that sells

We are in an era where trust determines user purchasing behavior and authenticity triumphs over perfectly curated content. That's why user-generated...

Soňa Kvanková
22.04.2025
3 min read

Google Analytics 4: From Chaos to Better Data

In the digital world, web analytics is an essential tool for anyone who wants to understand their audience, optimize their website, and make...

Matúš Miklovič
16.04.2025
11 min read

The Holy Grail for Demänová Resort

When the lake of customers dries up, the solution is to find new ones. For Demänová Resort, we expanded without lowering prices and increasing...

Veronika Verešová
14.04.2025
1 min read

What Is One of the Major Benefits of Facebook Lead Ads?

In an environment where user attention is a matter of seconds, simplicity plays a huge role. Digital marketing today is about speed, personalization...

Veronika Verešová
10.04.2025
5 min read

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

#Expansion

#Expansion

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

Dedoles, a Slovakian e-commerce company that sells socks, underwear, and other accessories, has experienced tremendous growth in recent years...

Andrej Kajan
07.11.2023
2 min read

Articles by the author: Dávid Daubner

#Online Marketing
#Online Marketing
What is PPC advertising and what types of campaigns do we know in Google Ads?

PPC advertising is one of the most commonly used tools in online marketing. From the English translation "pay per click", it follows that the...
David Daubner

03.04.2025

9 min read
#SEO
#SEO
SEO audit reveals weak spots: How to conduct a quality SEO analysis?

SEO audit is a comprehensive document that checks how a website stands in terms of search engine optimization. The compilation of such an audit...
David Daubner

15.04.2024

11 min read
#SEO
#SEO
Is your website not performing? Just creating a website is not enough

Website is the foundation for functioning in the online space. In the case of an e-commerce, it represents a brick-and-mortar store. It is also...
David Daubner

14.03.2024

9 min read
#Case study

#Online Marketing
#Case study

#Online Marketing
A Sales Success Story Powered by PPC and Server Optimization

The custom e-shop on BUXUS was just the first step in our collaboration on PPC campaigns, which we launched at the end of 2021.
David Daubner

27.01.2024

1 min read
#SEO
#SEO
How to do link building in 2024

Good SEO (search engine optimization) undoubtedly includes quality linkbuilding and activities associated with it to strengthen organic positions...
David Daubner

03.01.2024

3 min read
#Online Marketing
#Online Marketing
What is online and digital marketing? Learn about its benefits and tools

Online marketing includes activities that you develop to promote a company, person, brand, product, or service through the internet. It can ...
David Daubner

21.11.2023

9 min read
#Expansion

#Online Marketing

#SEO

#Interesting Facts
#Expansion

#Online Marketing

#SEO

#Interesting Facts
What is keyword research and why is it important?

Keyword research is the cornerstone of SEO, as well as paid PPC advertising. In other words, it is essential for your website to appear in search...
David Daubner

24.10.2023

14 min read
#Case study

#SEO
#Case study

#SEO
How we increased website traffic and revenue through SEO

Stable long-term cooperation with a focus on SEO, resulting in a 523% increase in new users year-over-year.
David Daubner

20.10.2023

1 min read

UGC videos in marketing: How to create authentic content from your customers?

22.04.2025
How to maximize Google Analytics 4 and turn data chaos into valuable insights?

16.04.2025
Expansion without reducing prices and increasing the marketing budget resulted in a 72% (YoY) higher turnover and a solid base of new customers from Poland and Hungary.

14.04.2025
From December 2024, every e-shop in the EU must comply with the rules of the new General Product Safety Regulation (GPSR). What does this mean in practice?

10.04.2025
Simple, fast, and personalized. These are Facebook Lead Ads - advertisements that will bring you new leads and conversions.

10.04.2025
SEO audit is a fundamental step for anyone who doesn't want to lose potential customers, organic traffic, and overall website performance.

01.04.2025
We increased the turnover of the mental health platform ksebe by 194% (YoY) and helped more than 10,000 people find their way to professional psychological help.

31.03.2025
Black Friday is no longer just about one day. Together with Be Lenka, we changed the rules of the game and achieved the most profitable month in the brand's history!

28.03.2025
AI tools that will make your work easier in every way.

24.03.2025
B2B customers bring higher order volumes, longer-term contracts, and stable income. How to start with B2B and what to watch out for?

17.03.2025