Blog

News and interesting facts from the world of ui42, online world and e-commerce, programming, online marketing and UX.

10 + 1 Tips on How Not to Fail at the Peak of the 2024 Season

The main season in e-commerce is almost here. What are the most important points you should think about well in advance, if you want to...

Daniela Marušková
02.09.2024
12 min read

How recommendation systems transform information intake: Personalization, FOMO, and information bubbles

The evolution of news consumption has truly been revolutionary and swift. The days when newspapers and evening news broadcasts were our main...

Radoslav Kuchar
01.07.2024
12 min read

How much of the marketing budget to allocate to the brand?

A common question not only from our clients. But to get to the answer, let's summarize what a brand actually is and what are "those other campaigns...

Daniela Marušková
16.04.2024
6 min read

How to Increase Conversion and Average Order Value by AI?

ui42 solutions are based on cutting-edge AI technology. UI42 uses the latest AI algorithms and techniques to develop recommender systems...

Andrej Kajan
05.12.2023
6 min read

Crossing Borders: Native Call Centers for Global Success

#Expansion

#Expansion

Crossing Borders: Native Call Centers for Global Success

Language barriers can pose significant challenges for businesses interacting with customers from different cultural backgrounds. Misinterpretations...

Andrej Kajan
08.11.2023
2 min read

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

#Expansion

#Expansion

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

Dedoles, a Slovakian e-commerce company that sells socks, underwear, and other accessories, has experienced tremendous growth in recent years...

Andrej Kajan
07.11.2023
2 min read

Articles by the author: Barbora Blahušiaková

#Case study

#UX Testing
#Case study

#UX Testing
Higher product conversion rate thanks to UX research by +56%

The result of usability testing and applied recommendations was a new Generali calculator for mandatory legal insurance, which achieves clearly...
Barbora Blahušiaková

21.01.2024

1 min read
#UX Design

#UX Testing
#UX Design

#UX Testing
7 UX tips for improved faceted search

Faceted search is a technique that allows users to narrow down their search results. By filtering product parameters (colour, price, size, availability...
Barbora Blahušiaková

05.01.2024

5 min read
#UX Testing
#UX Testing
How does UX testing proceed?

When developing a product or service, it is important to listen to the voice of the customer. UX testing will help you understand how users ...
Barbora Blahušiaková

03.01.2024

3 min read
#Case study

#UX Design

#Interesting Facts
#Case study

#UX Design

#Interesting Facts
Case Study Northfinder

How we successfully redesigned the website and increased the conversion rate of orders for Northfinder, which today rightly ranks among...
Barbora Blahušiaková

27.01.2023

1 min read
#Case study

#SEO
#Case study

#SEO
Journey mapping and UX testing

This time, the Generali insurance company approached us with a new challenge - to create an online life insurance calculator with the option...
Barbora Blahušiaková

27.01.2023

1 min read
#Case study

#UX Testing
#Case study

#UX Testing
Higher conversion rate thanks to improved user experience

Design of a user-friendly portal of the Starlab crowdfunding platform thanks to real user testing.
Barbora Blahušiaková

10.10.2022

1 min read
#UX Design

#UX Testing
#UX Design

#UX Testing
Most common mistakes on product pages. Might they also be on your website?
Barbora Blahušiaková

24.01.2022

9 min read

10 + 1 Tips on How Not to Fail at the Peak of the 2024 Season

02.09.2024
We are partners of the largest e-commerce conference in Slovakia - UPTERDAM

30.08.2024
This year too, ui42 is the general partner of World Usability Day 2024.

09.07.2024
Preparation for the Christmas season begins in the summer. Take advantage of the 50/50 offer.

13.06.2024
ui42 is #safespace. We are happy that at ui42 we support Pride month and do not discriminate.

06.06.2024
Can't wrap your head around the difference between CSR and ESG? In our alphabet soup, we've looked at comparing ESG and CSR, so what is the difference between them?

04.06.2024
Read the latest blog: "How to Better Work with Customer Reviews Using AI?" written by AI expert Rado Kuchár, Head of Development Department

03.06.2024
The world has seen the 8th unique project this year from the ui42 workshop - Zlatesporenie.sk

03.06.2024
We won the tender and gained a new client CK Daka for our Performance Marketing department. CK Daka, welcome aboard!

03.06.2024
In collaboration with our client Be Lenka, we managed to win a golden pie in the Performance category at Slovak Digital Marketing Award Digital Pie! Read how we achieved it.

26.04.2024