Blog

News and interesting facts from the world of ui42, online world and e-commerce, programming, online marketing and UX.

Articles by the author: Barbora Blahušiaková

#Case study

#SEO
#Case study

#SEO
Journey mapping and UX testing

This time, the Generali insurance company approached us with a new challenge - to create an online life insurance calculator with the option...
Barbora Blahušiaková

27.09.2023

1 min read
#Case study

#UX Testing
#Case study

#UX Testing
Empowering dreams, igniting success in StartLab

Thanks to UX testing, we have designed a user-friendly portal for a crowdfunding platform.
Barbora Blahušiaková

10.10.2022

1 min read
#UX Design

#UX Testing
#UX Design

#UX Testing
Most common mistakes on product pages. Might they also be on your website?
Barbora Blahušiaková

24.01.2022

9 min read
#Case study

#UX Testing
#Case study

#UX Testing
+ 50% increase in the conversion rate

The result of testing and implemented recommendations was a new calculator that achieves noticeably positive results.
Barbora Blahušiaková

21.12.2021

1 min read
#UX Design

#UX Testing
#UX Design

#UX Testing
7 UX tips for improved faceted search
Barbora Blahušiaková

13.09.2021

6 min read

#Performance Marketing

Transforming Clicks into Conversions with PPC

Paid PPC campaigns through Google Ads advertising for the client Obleč sa do roboty.

YoY Conversion Rate + 75%
YoY Cost per Conversion (CPC) - 53%

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One-stop shop success: Sales soar 110%

Complex one-stop shop collaboration that helped the client grow by +110%

Revenue YoY + 110 %
CPC YoY - 15 %

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#Artificial intelligence

AI-powered desire ignites 35% cart surge

Automated recommendations for the PackPack client. The specified goals were achieved in a short time frame without increasing personnel administration costs.

Adding a product to the cart + 35 %

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#Performance Marketing

Online Pharmacy Achieves 523% Increase in New Users with SEO

Stable long-term cooperation with a focus on SEO, resulting in a 523% increase in new users year-over-year.

Impressions + 277 %
Revenue + 112 %

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New online look: Rocking the digital world

A functional, user-friendly, and fast custom e-shop with both B2C and B2B areas and integration with an ERP system.

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#User Experience

Unify your digital experience with a redesign of web portals and services

The main objective was to redesign web portals and services using a unified design system, ID-SK. An important aspect of this initiative was also process optimization.

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#User Experience

Journey mapping and UX testing

This time, the Generali insurance company approached us with a new challenge - to create an online life insurance calculator with the option to purchase insurance online.