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Innovations are not about discarding the past. They are about building the future on it.
When a company announces today that it is focusing on AI, it often sounds like it has decided to start anew. A new direction. A new identity... -
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Business Guide AI Enterprise
Ongoing overview of news from the world of AI focusing on development, e-commerce, and business. Follow technological innovations, new tools... -
When will the AI agent start lying to the user? We tested 5 models.
At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting... -
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Management and strategy of working with AI tools in large companies
Humans are creative and comfortable creatures. From my perspective, these two things most often motivate us to change our work habits. AI has... -
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The client thought he was growing. We showed him he was bleeding.
Revenue is rising, campaigns are working, PNO and margin are holding. Everything seems to be in order. This is exactly how the data of many ... -
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29 years in digital. With the thirtieth, we begin a new era.
ui42 celebrates its birthday today. But before we blow out thirty-minus-one candles on the cake, let's pour ourselves a bit of nostalgia and... -
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AI Agents: The New Infrastructure of Digital Marketing
AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems... -
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AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents
The biggest change in 2026? AI is shifting from models to systems. From one-time prompts to agents, workflows, and infrastructure that have ... -
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GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year
Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth... -
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ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)
Briefly: OpenAI launched Instant Checkout in ChatGPT – purchase directly in chat. Currently, it is available only for users in the USA and with... -
Artificial Intelligence
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In the first article, we showed that digitalization is not an IT project, but a strategic change in the way a company operates. In the second...
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Strategic Digitalization of a B2B Company 2/3: Automation is not AI. It is the result of well-established IT processes.
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Strategic Digitization of a B2B Company 1/3: Why AI is Not the First Step
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We tested 5 AI models in 480 scenarios. Find out when the AI agent starts lying, what causes it, and how to prevent it in practice.
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We won the Digital Pie. Check out the award-winning works of ui42 for Najšport, Vaša Lekáreň, and Dučplant and find out why the success rate matters, not the volume.
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If you want to quickly increase traffic and sales, Google Ads is among the most effective tools in online marketing. How to create effective Google ads?
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Which SEO tools are free and which are worth paying for? Check out our selection for keyword analysis, technical audit, and link building.
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