The brand ui42 found itself among the best.
We proudly announce that we have made it to the shortlist of the prestigious Czech-Slovak competition Zlatý středník 2025 – in the category Launch, Relaunch, Rebranding.
Why this category?
Over the past year, we have undergone a significant transformation. After nearly 30 years in the market, we asked ourselves a fundamental question:
What does ui42 look like for today – and even more for tomorrow?
Our new positioning, new visual style, and clearer communication reflect who we truly are:
➡️ the largest Slovak digital agency,
➡️ with expertise across UX, development, marketing, and AI,
➡️ helping companies grow sustainably – not just quickly.
To be able to say this clearly to ourselves and the world, we took a step back, reworked the foundations, and then emerged with a new expression – inside and out.
What does the shortlist mean to us?
Zlatý středník is one of the most recognized PR and communication competitions in Central Europe.
Being among the finalists in a category where real strategy, courage, and results are evaluated is a huge recognition for us.
We do not see this shortlist as a goal, but as proof that we are on the right path.
Thank you!
A big thank you goes to all the people from the ui42 team who participated in the change, and to our clients who inspire us to be better.
And also to the Zlatý středník jury – for noticing our story in strong competition.
Keep your fingers crossed for us in the finals. And follow us – we still have more to say.
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