Imagine a recommendation tool that not only knows what you want to buy but also knows exactly where to show it to you on the e-shop so that you notice it. We believe that the future of e-commerce lies in truly intelligent and relevant personalization - that's why we not only deploy existing AI tools but also actively collaborate with academic leaders on their development.
Slovakia on the Map of European Innovations
AI recommender system should not just be an add-on, but a key tool in online shopping, resulting not only in a satisfied customer but also in increased conversion and order value. We have joined forces with the Kempelen Institute of Intelligent Technologies (KInIT) as part of the prestigious European project Eyes4ICU. This project brings together 10 partners from across Europe with one ambitious goal: to revolutionize the way artificial intelligence understands human behavior.
For us, this means one thing – our clients gain access to world-class technologies that are being developed right here in Slovakia - at ui42.
Science with Business Significance
While many companies wait for new technologies to become mainstream, we co-create them. In collaboration with PhD student Santiago de Leon-Martinez from KInIT, we are working on two groundbreaking areas:
1. Artificial Intelligence that Truly Understands Customers
Traditional recommender systems analyze what you clicked on. Our solutions understand, why you clicked on it. We use advanced machine learning models and quality datasets to achieve recommendations that are not only relevant but also contextually accurate.
2. Eye-Tracking Technologies - A Game-Changer for E-commerce
Here comes true innovation. Thanks to eye-tracking technologies, we can precisely measure where customers are looking on your site. This means we can optimize not only the content of recommendations but also their placement with scientific precision.
International Ambitions, Local Roots
The Eyes4ICU project is an ambitious European project, and it is our investment in the competitiveness of the Slovak IT sector on the global stage. Under the leadership of renowned scientists Prof. Mária Bieliková and Assoc. Prof. Róbert Móro, we are creating solutions that will be the standard across Europe in a few years.
Our clients thus gain something rare: first-mover advantage in the field of AI-driven personalization.
Specific Results of AI Recommender for Your Business
Already, the AI Recommender is bringing measurable benefits to our clients:
- Increase in average order value by 30%, thanks to more accurate recommendations
- True personalization - offering unique assistance in product selection and purchase.
- Optimization of user experience supported by scientific evidence, not just intuition.
- Competitive advantage in the form of technologies that your competition will have access to years later.
The Future of E-commerce Begins Today
E-commerce is undergoing the biggest transformation since its inception. Generic AI is no longer enough, and customers expect high-level personalization with every purchase. The Eyes4ICU project runs until 2027, which means our innovations in the field of recommenders will continue. We are constantly working on new solutions that will shape the future of e-commerce not only in Slovakia but throughout Europe.
Want to stay ahead of the competition? Contact us today.
