From humble beginnings at the Institute of Informatics to one-stop shop in online world
How did one idea of assistant professors of informatics and artificial intelligence become a well-established digital agency of marketing, software and UI/UX services with rich history?
How did ui42 originate
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1997
ui42 was founded in 1997 by three assistant professors of computer science and artificial intelligence Dalibor Jakuš, Martin Krupa and Róbert Mráz.
It was at the Faculty of Mathematics and Physics at the Institute of Informatics in office number 42. That is why we are called ui42.
We founded first job portal in Slovakia profesia.sk
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1998
One of our first clients was Worldcom
We lived in the family house at Pod Vinicami street
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1999
We created our own content management system BUXUS, which was the first of its kind in Slovakia and now it operates more than 150 websites.
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2000
We have programmed internal system TASKMAN for a perfect overview of tasks and finances.
2002
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2002
We moved to Hrdličková street.
We created a comprehensive online solution for slovart.sk.
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2004
We went to the Invex computer fair with BUXUS.
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2005
We created a website and design manual for ESET.
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2006
We started educating a new generation at Faculty of Mathematics, Physics and Informatics in Bratislava and we continue to teach to this day.
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2007
First usability testing.
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2009
We were among the first agencies in Slovakia to focus on online performance marketing.
2010
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2010
We moved to Haydnova street, where we are until this day.
We built our own UX lab, being the first one in Slovakia.
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2011
We organized the first World Usability Day in Slovakia.
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2012
The pilulka24.sk, an online pharmacy project, was created in ui42.
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2013
We designed and tested new internet banking for VÚB banka.
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2014
We tested the usability of the website for Tatra Banka.
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2015
We co-organized the MastersGate conference.
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2016
We co-founded the Slovak UX Association to support UX design community in Slovakia.
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2017
We tested the usability of the web and mobile banking of Slovenská sporiteľňa (ERSTE Group).
We collaborated on the creation of a uniform design manual for electronic services in Slovakia.
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2018
Martin Krupa, co-founder of ui42, wrote a successful book E-shop od nápadu po úspech (E-shop from idea to success).
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2019
We tested the website usability of mobile service provider O2.
2020
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2020
We have been working on artificial intelligence since 2020. So far, we've programmed a chatbot and a recommendation tool that increases the performance of e-shops by recommending relevant products.
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2021
We transformed MasterGate into an online conference Website Story, which tells the stories of successful websites.
We celebrated 100th usability testing.
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2022
ui42 is 25 years old!
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2023
- We are growing in all departments and working on many existing and new client projects. As soon as we find some time, we will update the information for this year as well. The number of employees has already exceeded 60.
- We welcomed our 1000th tester for Usability testing in our UX lab.
- We received our first Silver Digital Pie for successful collaboration with Najšport
- Radoslav Kuchár joined as Head of Development Department
- We launched a total of 33 websites throughout the year
- We became the general partner of the largest UX event in Slovakia World Usability Day
2024
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2024
- We celebrated our 27th birthday with a total of more than 80 colleagues. For an incredible 27 years, we have been bringing bold innovations in AI, development, CX, and digital marketing.
- The entire ui42 team gathered for a teambuilding event
- Daniela Marušková joined ui42 as CMO Daniela Marušková
- We won the Golden Digital Pie for our collaboration with Be Lenka - How we put the world in barefoot shoes
- We changed the overall visual identity of the ui42 brand
- We integrated our advanced tool AI Recommender into the Shoptet platform
- In collaboration with the brand Ksebe, we successfully entered the world of video production and creative ideamaking
- We once again confirmed our position as a leader in UX design by becoming the general partner of World Usability Day
- We were partners at conferences such as Upterdam and Marketing rulezz
- We became members of the organization IAB Slovakia
- We stepped onto the global stage and expanded by opening a new branch in Cyprus
- Cooperation with the SME has begun - a new podcast Biznislab, hosted by our CMO Daniela Marušková
2025
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2025
- We have already celebrated our 28th birthday
- A new creative department was established at ui42
- We received the Silver Digital Pie for collaboration with the platform ksebe - Therapy closer to people, people closer to each other.
- We received the Bronze Digital Pie for collaboration with Be Lenka - New rules of the game
- We are partners of the international conference WebExpo
Sponsoring ui42
Sponsorship is fundamental part of ui42 from the very beginning. The goal of our company philanthropy is to increase the quality of life of our employees and to support the development of the community in which we operate. We also understand corporate social responsibility as a commitment to adhere to ethical standards, to contribute to the sustainable development of society and the improvement of the environment. We help selected projects with consultations and pro bono work and we have financially supported dozens of projects and non-profit organizations.
