How we shod the world in barefoot shoes

Be Lenka Case Study How we shod the world in barefoot shoes

The Slovak brand Be Lenka, which produces comfortable and stylish barefoot shoes, has become an even bigger hit than it already was, thanks to our effective marketing strategy. Over the past year, we have expanded its sales to several countries around the world and increased turnover by +47%. We have thus shod people who had not previously considered barefoot. With the help of ui42, you too can achieve excellent results and take your online business to a new level.

Results of our cooperation

+ 33 %

turnover YoY

+ 101 %


+ 80 %

turnover thanks to the Black Friday campaign


Google Ads sets within the Black Friday campaign

Collaboration between ui42 and Be Lenka

At the end of the year 2022, we at ui42 won a challenging tender, which kick-started our cooperation with Be LenkaThe combination of innovative barefoot footwear and the expert marketing agency ui42 brought about a synergy that led to explosive growth. This was preceded by a detailed analysis of all marketing channels and the subsequent setting of a performance strategy. 

Objectives of cooperation

The new marketing strategy for Najšport included managing paid campaigns on Google and social media, managing comparison sites, search engine optimization, media buying, and an influencer marketing strategy. We approached all of these tasks with a focus on improving the user experience (UX).

Main areas of cooperation

  • Google Ads
  • Google DV360
  • Microsoft Ads
  • Meta Ads
  • E-commerce tips and improvements
  • Optimization of UX
  • SEO

How does Be Lenka evaluate our cooperation?

With the ui42 team, we have created a great collaboration that has helped our marketing to move forward. We maintain know-how within the team and at the same time, we are not limited by the expertise of ui42. We see it as a key decision that in addition to our internal team, we also supplement our capacities with an agency.

Contact us

Our agency adheres to the rules and principles of Fair Tender.

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