Social Media Guidebook
Does your brand speak with one voice on social media?
The Social Media Guidebook is more than just a manual. It is a strategic and practical plan that defines the DNA of your brand and serves as a foundation for content creation. We will help you find your unique voice, determine the right topics and formats, and ensure that you truly stand out on social media.
How do we work?
Kick-off & briefing
The developed output is only as good as how deeply we can perceive and understand your brand, your product, values, and goals. This is precisely the purpose of an in-depth interview and the overall collection of materials.
Koncept
We will propose a concept for you, in which we will present how we have approached your assignment and how we propose to work further with your brand.
Feedback and iteration
Every project is unique, and each client has their own perception of how they want to capture their brand. Therefore, we will listen to your expectations and iterate with you until we find the ideal solution that combines our creative design with your DNA.
Final and implementation into practice
Presentation of the completed guidebook and subsequently we will train your team before the actual implementation into the changes that concern them, so that the transition is smooth and seamless.
In the guidebook from ui42, you will receive
Audit of the current state of social networks,
Competitive analysis,
Tone of Voice,
Communication topics,
Formats & types of content,
Visual style,
Platforms.
Best practices + tips,
Conclusion and recommended next steps.
Contact us
Unify your communication on social media
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Michaela Recht
Sales Executive
I specialize in:
- UX/CX
- Marketing
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Samuel Štassel
Sales Executive
I specialize in:
- Development
- AI
Social Media Guidebook
Ensures consistent communication regardless of who creates the content, the brand sounds equally confident and authentic. It serves as a foundation and strategy for creating content plans – clearly defining what, where, and how to communicate so that the content makes sense and achieves results.
Guides tone of voice, formats, and storytelling – helps teams tell the brand's stories in a unified language across channels.