Allegro is a marketplace that ranked a close fourth in the top online marketplaces list, right behind big names like Amazon, Etsy, and Ebay. Since March 2024, when the marketplace announced its entry into the Slovak market, sellers have been counted in the tens of thousands. Are you also considering the possibility of joining them? Find out who benefits from this solution, discover tips on how to sell successfully through Allegro, and what other marketplace and price comparison options are available in our country.
Who Benefits from Selling on Allegro?
Selling on Allegro is particularly beneficial for small and medium-sized e-shops looking for a simple way to expand and increase revenue. The platform is ideal for existing sellers, even those with their own e-shop and product range, as well as for those who want to learn how to sell online more effectively and are just starting with e-commerce.
Who are the Ideal Candidates for Selling on Allegro?
For small and medium-sized e-shops, Allegro offers the opportunity to gain an additional sales channel without significant investments. Moreover, you don't need thousands of products, as you can successfully sell on this online marketplace even with just 100 items. The key is the margin and maximizing the potential of your sales assortment.
If you're worried about the amount of competition, we have good news. On Allegro, local sellers have the upper hand. The Allegro platform supports local merchants more when entering new markets. Why? Customers prefer to buy from "their" sellers, whom they know and trust.
What are the Advantages of Selling on Allegro?
Selling on Allegro offers a unique combination of low entry costs, wide reach, proven sales tools, and marketing support. Importantly, you only pay when you sell.
So, what are the biggest benefits of selling on Allegro?
Low Allegro Fees and Zero Risk at the Start
The biggest advantage is zero risk at the start. Because you pay nothing to create a listing on the marketplace. The fee is charged only at the time of sale.
Additionally, Allegro has a great welcome program for new sellers. It guarantees you 0% commission on sales up to 6,500 EUR in margin discounts, or during the first six months after account verification.
Huge Reach and Massive Marketing Support
Allegro immerses you in a world with approximately 15 million active customers ready to shop.
Regarding product promotion, you will receive credit for Allegro ads (promoting products directly within the marketplace), allowing you to immediately make your products visible.
Access to Valuable Analytical Data
We cannot forget about data, so you know how your sales on Allegro are doing. Allegro Analytics serves you sales statistics and data about competition from the entire portal. In the Merchants tool, you can also view market analysis, including sales and turnover of competitors.
What Can and Cannot Be Sold?
On Allegro, you can sell almost anything. From electronics to clothing to food, again, it's about where your margin allows you to go. It's important to comply with the legislation of the given country and platform rules, especially regarding size restrictions for shipping and proper product categorization.
The assortment on Allegro is really wide. Among the most successful categories are:
- Children and Toys
- Home and Garden
- Auto-moto
- Food (multipacks, which sell better than individual items)
Interestingly, you can also sell in the B2B segment through Allegro Business.
What are the Key Sales Restrictions?
Product Size
The Allegro Delivery and Smart programs only work for "small boxes," meaning products within certain dimensions. Large furniture or bulky products have limited express delivery options.
Communication Rules
In product descriptions or communication with customers, you must not include links to other websites (including your own) or calls to "contact us outside Allegro." Exceptions, such as assembly instructions, must be approved by Allegro.
Without EAN Codes, It Won't Work
Every product you want to sell on Allegro must have the correct EAN code from the manufacturer or purchased from GS1. The reason is simple – incorrect codes lead to incorrect product pairing.
Be Careful with Proper Categorization
If you don't have to, avoid categorizing products as "Other". It has the highest commissions, and customers don't visit it as often because it's too general.
Step-by-Step Guide to Selling on Allegro
Starting to sell on Allegro is surprisingly easy and you can do it in just one day. The process can be summarized in six steps. From creating an account to verification to uploading the first products and then monitoring sales quality.
How to do it and what to watch out for?
Step 1: Create a Seller Account
When filling out the form, be especially careful when choosing a login name. This will be the name of your company visible to all customers. A good tip is – instead of Peter456, use your company's name.
Step 2: Verify Your Account
Verification is a standard security process consisting of two parts:
- Bank Account Verification – you can do it via online transfer, classic transfer, or by uploading a bank statement.
- Responsible Person Verification – upload a scan of the company director's ID card or passport.
Simple verification takes 1 – 2 days. If your company structure is more complex, Allegro may require additional documents.
Step 3: Activate the Welcome Program
Ideally right after verification. The program guarantees you 0% commission on sales up to 6,500 EUR or during the first six months when you offer your products on Allegro. And why deal with it right away? You are entitled from the moment you verify your account, not from the date of welcome program activation.
Step 4: Upload Your Products
When uploading products, keep these important points in mind:
- Upload the entire portfolio, even products that don't sell well on your e-shop. They may perform significantly better on Allegro.
- Fill in EAN codes correctly and if the EAN already exists in the catalog, link the product to the existing card.
- Pay attention to quality and fill in the name, mandatory parameters (marked with an asterisk), detailed description. Don't forget quality photos.
- Set the correct VAT for each market and choose the correct category to add products to, so customers find them where they are looking.
Step 5: Set Prices and Shipping
At this point, define your pricing strategy with two bands. One will be for standard sales and the other for discount campaigns. For better visibility, you can join the Smart program and also use Allegro Delivery with advantageous carrier contracts (Allegro One, DPD, Zásielkovňa). The advantage? You offer customers the widest possible delivery options.
Step 6: Monitor Sales Quality
Directly in the "My Sales Quality" tab, regularly check your score. The goal is to maintain at least a neutral (0 – 99 points), ideally aiming for a super level (from 285 points). Sales quality directly affects your search position. A few tips to improve it:
- respond as quickly as possible, ideally within 4 hours,
- ship goods according to the announced time,
- strive to maintain positive ratings and actively address any issues or negative reviews.
Tips for Maximizing Sales on Allegro
Achieve maximum success on Allegro by combining the right assortment strategy, active use of marketing tools and continuous optimization based on data. Although selling on Allegro is largely automated, don't stick to the "basic" settings, but actively work with the options and tools the platform offers.
Consider Expanding, for Example to Poland
Despite strong competition, real examples of companies show that selling in Poland can significantly increase overall turnover. Allegro also provides automatic translations and currency conversion as part of its support for expansion, making it easier than you think.
ui42 TIP: Are you tempted by the possibility of selling in other markets, but still have concerns about whether it's beneficial for your business? Read our blog article on when expansion makes sense and how to handle it best.
Allegro Advertising: Fully Utilize Allegro's Marketing Tools
Examples include unpaid campaigns found in the "Marketing" section directly in your seller account on Allegro. Examples of campaigns include:
- Allegro Days: Special days with exclusive discounts for customers, attracting a huge number of buyers looking for great deals.
- Smart Week: An event focused on sellers with the Allegro Smart program, where offers are enhanced for the most loyal customers.
- Blackweek / Black Friday: Globally popular discount events with massive traffic, representing the peak of sales before the holidays.
These events significantly increase sales without additional costs. In addition, you will find two key options in Allegro Ads:
- Sponsored Offers, which allow your product to appear in top positions in search results, in categories, or even on competitor pages. These ads work like classic PPC ads (Pay-Per-Click), meaning you only pay when someone actually clicks on your ad.
ui42 TIP: Use targeting options for specific categories, keywords, or even competitive products for maximum campaign efficiency.
- External Promotion via Google: Allegro allows you to promote your products outside its platform within Google Ads, for example through Google Shopping Ads and Google Search Ads, which can be a great complement to direct PPC advertising for your e-shop.
Segment Products by Performance
- Cold stock (products with few clicks) try to boost with Allegro Ads to gain traffic.
- Contenders (assortment with many visits but few sales) adjust prices or improve attributes such as photos or product description.
- Superstars (goods with high conversions) are great candidates for further promotion.
And don't forget that thanks to integration platforms, like Merchanty or Baselinker, you save hours of work. They can automate the synchronization of stocks, prices, orders, and help you with dynamic pricing.
What Online Marketplaces and Comparators are Alternatives to Allegro?
Allegro is not the only option to gain new customers and increase sales. Various price comparators and marketplace platforms are a great opportunity, to use another sales channel besides your own e-shop. Some of them even focus only on a specific segment (fashion, furniture, accessories, etc.).
Examples include:
- Heureka,
- Najnakup
- Pricemania
- Glami,
- Biano,
- Favi,
- Zalando,
- and others.
Do you already know if selling on Allegro is worth it for you or are you still hesitating whether to go for it? Contact us, we will be happy to recommend the most suitable platform, marketplace, or comparator and create a comprehensive strategy tailored to you.
Frequently Asked Questions about Selling on Allegro
How to Improve Sales Quality on Allegro, Especially After Negative Feedback?
Sales quality improves by quickly responding to customer inquiries, timely shipping of orders, and resolving issues to their satisfaction. Allegro automatically excludes the first negative rating after 30 days and ratings caused by carrier delays.
What are the Average Shipping Costs in the Smart Program and How is Parcel Pickup Ensured?
In the Smart program, Allegro covers approximately 80% of the free shipping costs for customers, with the remaining 20% paid by the seller. At the same time, you don't need your own contracts with carriers like DPD, Zásielkovňa, or Allegro One, as Allegro has these contracts.
Is it Worth Selling on Allegro if the E-shop Has Only a Small Number of Products?
Yes, if you list the maximum potential of your portfolio. You have nothing to lose, as there is no fee for listing an offer.
How to Set Prices and Effectively Use Discount Events like Allegro Days?
Prices in campaigns like Allegro Days are based on the lowest price of the product in the last 30 days. It's important to define internal price bands and have a discount strategy to avoid going below cost and consider commissions.
SOURCES:
https://webinterpret.com/en/blog/top-online-marketplaces
https://allegro.sk/kampan/zacnite-predavat
https://www.youtube.com/channel/UCqVH0_ee2Z_b5pWbZklsRrQ
https://www.aktuality.sk/clanok/acBOMxG/allegro-rastie-na-slovensku-a-spolu-s-nim-aj-predajcovia/
