Management
of Price Comparators

ui42 manages campaigns across the most significant price comparison sites in Slovakia and Europe. Among the most well-known in Slovakia are Heureka, Glami, Pricemania, and Favi, which cover various segments from electronics to fashion and furniture.

At the European level, we also work with platforms like Google Shopping, Idealo, Shopalike, and Kelkoo, which allows us to effectively scale sales beyond the borders of Slovakia. We always tailor the selection of the right comparison sites to the assortment, target audience, and business goals of the client.

Unlike SEO, it is an immediate performance channel.

Typical course:

• First orders: within days after launch
• Performance optimization: within weeks
• Stable growth: within 1–3 months

With a well-set strategy, it is one of the fastest ways to increase sales.

With the right settings, price comparison tools become a stable performance channel that works with demand in the final phase of purchase.

They can bring you: 

• An increase in orders by 10–30% - capturing customers who are already comparing a specific product
• A higher conversion rate than with regular traffic - this is the "DO" phase of the shopping cycle
• A stable source of revenue without the need to build demand through brand or content

For an e-shop with a turnover of 1 million € annually, a well-managed comparison tool can bring in tens of thousands of € extra without a significant increase in budget.

The mere presence does not guarantee performance - the quality of management decides.

The most common differences between being listed in price comparison sites and managing them are:

• Products without feed optimization do not appear in results
• Incorrect bidding = either invisibility or overpaying for clicks
• Missing reviews reduce conversion rates by tens of percent

Active management can turn an underutilized channel into one of the main sources of orders.

Comparators complement PPC and SEO by capturing customers in the final step before purchase.

Result in practice:

• Higher return on investment (ROI) – less "lost" traffic
• Better utilization of existing demand
• Lower acquisition costs compared to cold campaigns

Marketing thus ceases to be just about generating traffic and more about conversion.

Unlike brand campaigns, they work with existing demand that can be scaled according to the season.

In practice, this means:

• Increasing investments during the high season = immediate increase in orders
• Optimization during the off-season = maintaining efficiency
• Ability to quickly respond to market or competition changes

The result is sales that can be managed, not just estimated.

In comparison sites, the size of the brand does not matter, but the combination of price, availability, and quality of the offer does.

This allows:

• Smaller e-shops to gain customers even without a strong brand
• Quickly test pricing strategies
• Make products visible exactly where the customer decides

The right settings can thus balance the difference between a small and a large player.