Articles on the topic: Artificial Intelligence
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When will the AI agent start lying to the user? We tested 5 models.
At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting... -
Management and strategy of working with AI tools in large companies
Humans are creative and comfortable creatures. From my perspective, these two things most often motivate us to change our work habits. AI has... -
The client thought he was growing. We showed him he was bleeding.
Revenue is rising, campaigns are working, PNO and margin are holding. Everything seems to be in order. This is exactly how the data of many ... -
29 years in digital. With the thirtieth, we begin a new era.
ui42 celebrates its birthday today. But before we blow out thirty-minus-one candles on the cake, let's pour ourselves a bit of nostalgia and... -
AI Agents: The New Infrastructure of Digital Marketing
AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems... -
AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents
The biggest change in 2026? AI is shifting from models to systems. From one-time prompts to agents, workflows, and infrastructure that have ... -
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year
Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth... -
ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)
Briefly: OpenAI launched Instant Checkout in ChatGPT – purchase directly in chat. Currently, it is available only for users in the USA and with... -
Even a small assistant can create a big show: traffic from AI is of higher quality than you think.
The share of AI assistants in revenue is higher than their share in e-shop traffic.