Articles by the author: Daniela Marušková
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The number of steps in the cart does not determine the conversion of the e-shop. This does.
Every other UX article tells you: "fewer steps in the cart = higher conversion." Data from a sample of 150 e-shops allowed us to prove that ... -
Innovations are not about discarding the past. They are about building the future on it.
When a company announces today that it is focusing on AI, it often sounds like it has decided to start anew. A new direction. A new identity... -
Digital Pie 2026: four awards out of six. Our best year yet.
Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that... -
Management and strategy of working with AI tools in large companies
Humans are creative and comfortable creatures. From my perspective, these two things most often motivate us to change our work habits. AI has... -
The client thought he was growing. We showed him he was bleeding.
Revenue is rising, campaigns are working, PNO and margin are holding. Everything seems to be in order. This is exactly how the data of many ... -
29 years in digital. With the thirtieth, we begin a new era.
ui42 celebrates its birthday today. But before we blow out thirty-minus-one candles on the cake, let's pour ourselves a bit of nostalgia and... -
AI Agents: The New Infrastructure of Digital Marketing
AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems... -
Case Study: Redesign of the News Portal HNonline.sk
The redesign of the HNonline.sk portal was based on data, analysis of the reader's experience, and close collaboration with the editorial team... -
CRO in 2026: Why We No Longer Optimize Clicks, but Decisions
Just a few years ago, CRO was mainly about whether the user notices the button, where we move it, and what color we give it. Today, the reality... -
Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.
Black Friday Week (24.11. – 30.11.) is behind us and the numbers show a clear trend: the overall market declined by 10% year-on-year, while ...
