Articles by the author: Daniela Marušková
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The most popular apps in Slovakia in 2025: Who is preliminarily reigning the rankings?
The digital world is constantly changing, and so are our mobile screens. The first half of 2025 clearly shows that Slovaks are increasingly ... -
Up to 91% of emotional purchases from social networks are not completed.
Do you own an e-commerce store and often observe customers adding products to their cart, but ultimately not completing the purchase? You're... -
"Let's dance", or shall we dance in e-commerce?
At first glance, it may seem that the world of dance and online business have little in common. On one side is a successful TV Show full of ... -
How is an SEO audit done, how long does it take, and what are its outputs?
In a competitive digital environment, SEO (Search Engine Optimization) is one of the key factors for the success of a website. Without thorough... -
Why and How to Expand a B2C E-shop with a B2B Solution
More and more e-shops are combining retail sales with the wholesale segment because B2B customers bring higher order volumes, longer-term contracts... -
Why is it worth running search ads on brand keywords?
Many companies ask whether it makes sense to pay for advertising on their own brand (branded) keywords. After all, if customers are already ... -
State holidays and days of rest in Slovakia in 2025
Are you planning a vacation, an extended weekend, or a company break? In this comprehensive article, you will find all the public holidays and... -
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?
After more than nine years of successful collaboration between ui42 and Dedoles, our paths are diverging. Dedoles, one of the historically fastest... -
Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce
If you happened to miss that the largest e-commerce event in Slovakia – the conference Upterdam, took place last week in Senec, then you missed... -
How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week
An interview with ui42 CEO Andrej Kajan, who attended the prestigious Paris Retail Week conference, reveals key innovations driving the world...
