Articles by the author: Daniela Marušková
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29 years in digital. With the thirtieth, we begin a new era.
ui42 celebrates its birthday today. But before we blow out thirty-minus-one candles on the cake, let's pour ourselves a bit of nostalgia and... -
AI Agents: The New Infrastructure of Digital Marketing
AI agents are the next evolutionary step in digital. They are not just "better chatbots" or another analytical tool. They are autonomous systems... -
Case Study: Redesign of the News Portal HNonline.sk
The redesign of the HNonline.sk portal was based on data, analysis of the reader's experience, and close collaboration with the editorial team... -
CRO in 2026: Why We No Longer Optimize Clicks, but Decisions
Just a few years ago, CRO was mainly about whether the user notices the button, where we move it, and what color we give it. Today, the reality... -
Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.
Black Friday Week (24.11. – 30.11.) is behind us and the numbers show a clear trend: the overall market declined by 10% year-on-year, while ... -
Red flags in collaboration with the agency
With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing... -
Upterdam 2025: e-shop for e-shops, and the entire community
This is how our campaign video "e-shop for e-shops" began, which became part of a large whole that we at ui42 had been preparing for weeks and... -
10 tips on how not to fail at the peak of the ecommerce season
The peak season in e-commerce is almost here. What are the most important points you should consider well in advance, if you want to make... -
Google and Bing are starting to index Instagram posts: What does this mean for brands and SEO?
Until now, Instagram has largely been a closed ecosystem – the content that users and brands published was not accessible to search engines. ... -
ui42 on the shortlist for Zlatý středník in the category Launch, Relaunch, Rebranding
We proudly announce that we have made it to the shortlist of the prestigious Czech-Slovak competition Zlatý středník 2025 – in the category ...