Articles by the author: Matúš Miklovič
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What is server-side Google Tag Manager and why should you be interested in it?
Measurement and analytics in digital marketing have been undergoing significant changes in recent years. The restriction of cookies, increased... -
How to Set Up Facebook Conversion API
If you want to get the most out of your Facebook campaigns, CAPI is practically a necessity today. In this article, we will show you how you... -
Google Analytics 4: From Chaos to Better Data
In the digital world, web analytics is an essential tool for anyone who wants to understand their audience, optimize their website, and make... -
Comparison of Google Analytics and Matomo. What is the difference between them?
Google Analytics is the most widespread tool used for web analytics. Based on data from a website or application, it can display various overviews...