Markets
5
SK · CZ · HU · SI · RO - across the Central and Eastern Europe region
Case Study | Datapac UX that drives thousands of cash registers across five markets
In Brief
From ad-hoc design to a scalable product line POSYBE, powering international retail and gas station networks across CEE.
Deployment
1000+
gas stations, gastro operations, and self-service solutions
Segments
4
retail · horeca · self-service · gas stations
Datapac is a leader in retail IT for gas stations in Central and Eastern Europe.
Its flagship product is POSYBE – a comprehensive retail management system
including POS solutions, which connects all key processes from sales to
management into one integrated ecosystem.
A quiet player whose technology is used by almost everyone
POSYBE has undergone years of development, reflecting the evolution of the entire segment - it was created at a time when UX as a discipline was not yet a standard part of development. However, with the gradual growth and expansion of functionalities, complexity increased, requiring a more systematic approach to the design of cash register systems.
The gas station segment is specific and demanding - it involves continuous operation, where speed and flawless service are critical. At the same time, it is an environment with high staff turnover, which emphasizes minimal training requirements, intuitiveness, and reliability in working with the cash register.
Datapac needed a partner who would transfer its technical expertise directly to the screens of POS devices - in one design language, ready for localization and the daily work of the staff.
Project Overview
- Client: Datapac
- Industry: Software engineering
- Company size: medium-sized company
- Duration of cooperation: since 2023 – cooperation ongoing
Our services
- System Design Proposal: a modular system as a central authority for UI/UX - across devices and markets.
- UX/UI Design of POS Systems: cash register interfaces for both fixed and mobile devices, optimized for touch and speed.
- CX Optimization: Customer experience across segments - from gas stations through gastronomy to self-service.
- UX Consultations and Audits: Strategic partnership that helps define new products and expand into new markets.
- Design of Internal Management Systems: admin and configuration interfaces for technical and business settings managed by Datapac or directly by its customers - from price lists and product catalogs to rules and permissions across operations.
Designing for touch and speed
Our strategy was anchored in data on service movement and multi-market adaptation requirements. We focused on three key pillars that eliminated friction between development and the end user.
01
UX Governance: One Language for a Global Product
The stumbling block was that the design was created ad-hoc - without a unified system. The result was inconsistent interfaces that slowed down development, complicated the onboarding of new people, and hindered expansion into new markets.
We introduced a modular design system that serves as the central authority for UI/UX. It ensures functional and visual consistency across all devices - from fixed POS terminals to mobile devices and self-service kiosks - and across all markets.
02
Putting the User First: Optimization for Touch
The critical challenge lay in designing for a touch-first environment - where mouse control rules do not apply. Every millimeter and every gesture had to be optimized for speed and minimal operational error.
With thousands of transactions daily, even a second saved at the checkout has real value - for the customer who doesn't wait in line, and for the operator who doesn't face frustration from repeated interface errors.
A Sales Screen That Guides the Operator
We redesigned critical processes - working with the cart, quick selection buttons, and dispenser (fuel pump) statuses. Each status has a clear visual signal, so the operator immediately sees whether the pump is open, stopped, authorized, or in error.
Forms That Forgive Mistakes
A specific feature of the POS environment is that the operator often enters data under time pressure. Therefore, the form states (resting / focused / error / disabled / success) are visually prominent and error messages are formulated specifically - not generic “error”, but for example “the registration number already has an e-vignette for the selected period”.
03
Future Development Map: Ready for Growth Across Markets
Thanks to established patterns and design systems, we can build new features and entire modules faster, more cost-effectively, and without the risk of breaking consistency in existing screens. Every new market and every new use case is built on the same foundations - instead of rewriting half of the product, we just assemble proven components into new logic.
In recent times, we have jointly designed and brought to production a range of features, such as:
Mobile Operator Credit Top-Up
Provider selection, amount, custom value. Each operator has its own logic and brand, but the operation works with the same pattern.
Highway Toll Sales
Vehicle categories, validity lengths, scanning or entering identification numbers, modification, and cancellation - all in one screen without switching between tools.
Transaction Parking
The ability to temporarily pause an ongoing purchase (customer forgot their wallet, goes to the car for something, still shopping) and return to it later. High-risk items are visually marked so that the staff does not lose sight of them.
Farmer Identification in Slovenia
The Slovenian market brought a specific requirement - the sale of heating oil at a discounted price for registered farmers, whose identity needs to be verified directly at the checkout and then unlock a specific dispensing stand.
And other modules that solve dozens of everyday situations in real operation - from the status of the car wash to local components per market.
Results of Collaboration
Consistent design today supports company growth, accelerates expansion, and increases efficiency across international markets.
- Higher Added Value - intuitive interfaces have become a strong argument in acquiring new B2B clients.
- Faster Expansion - scalable design shortens time-to-market and simplifies product localization.
- Higher Efficiency - optimized processes reduce errors and speed up transactions.
- Design not only for cash registers but for the entire ecosystem - including internal management systems where Datapac and its customers manage technical and business settings across operations.
Do you want to grow too?
We will build a brand, an e-shop, and the system that drives them. From the name to the first order - everything under one roof.
Contact usClient quote
POSYBE is our flagship and key product on which our further growth is based. Collaboration with ui42 has helped us bring clear UX logic into the system, allowing us to effectively develop new functionalities internally. However, the impact on customers is even more important - today, even a temporary worker can intuitively operate the cash register in the demanding environment of gas stations without extensive training.
