313
orders during the first three weeks after launch
ŠK Slovan Bratislava | Case Study Shopify e-shop in the Champions League
When the club plays on the European stage, its e-shop must keep up.
For ŠK Slovan Bratislava we created a Shopify fan shop that combines a premium shopping experience, personalized jerseys, and smart automations. The result is an e-commerce solution ready for big matches, demanding fans, and international sales.
Project Overview
- Client: ŠK Slovan Bratislava
- Segment: Sports / E-commerce
- Platform: Shopify Advanced
- Launch: October 2026
Our services
- UX/UI Design
- Shopify E-shop Development
- E-shop Migration
- SEO Migration
- Integration of External Systems
Results in Numbers
583
products in 71 product collections
34
player profiles with automatically updated statistics
3
language versions for domestic and foreign fans
6
loyalty levels with discounts up to 20%
Challenge
From the Home Field to the European Stage
Successes on the field, sold-out jerseys, and fans far beyond the borders of Slovakia. With participation in the Champions League, ŠK Slovan Bratislava has reached the center of European football attention. While the club was pushing its ambitions to an international level, its official fanshop needed a fundamental technological change to keep up the same pace.
Why Slovan Approached Us
ŠK Slovan Bratislava entered the project with a clear vision and specific assignment: to create a fanshop with a unique design reflecting the club's identity and a jersey configurator that allows fans to easily customize the jersey according to their own preferences. The main priority was intuitive and simple control to make the entire shopping process as convenient as possible. An important part of the assignment was also focusing on foreign markets – language versions and purchasing options for fans outside Slovakia. The proposal and technical implementation of the solution by ui42 were based on these club requirements.
Original State
The original e-shop built on the OpenCart platform could no longer effectively support the club's needs. It was not connected to the POHODA inventory and accounting system, which meant manual management of inventory, prices, and invoices. The loyalty program SLOVANISTA also operated separately, and its benefits were not transferred to online shopping.
What Was Needed
The new fanshop therefore needed much more than just an attractive design. It had to be ready for the influx of orders during matches and the introduction of new jerseys, offer fans the possibility of personalization, and at the same time open the door to international sales.
Our Task
Our task was to create a modern ecommerce solution that will grow with Slovan's ambitions and offer fans a shopping experience worthy of a European grand club.
Solution
Shopify in Slovan's Jersey
For the new Slovan fan shop, we needed a platform that could combine a premium shopping experience, complex backstage processes, and the club's ambitions to reach fans worldwide.
The foundation of the solution became Shopify Advanced, which we at ui42 expanded with custom development and integrations. We utilized its flexibility to connect online sales, inventory management, loyalty programs, and club data into one functional unit.
For Slovan, we also created a custom UX/UI design that connects the club's identity with an intuitive shopping experience, emphasizing mobile devices. Through Shopify Markets, we prepared the e-shop for international sales in three language versions – Slovak, English, and German.
SK Slovak
EN English
DE German
POHODA · Expedition
Automations that play for one team
One of the biggest technological challenges was connecting Shopify with the club's internal systems and automating processes that were handled manually in the original e-shop.
POHODA ⇄ Shopify
At ui42, we developed our own connector between Shopify and the POHODA system, which ensures two-way synchronization of products, prices, and stock levels, as well as issuing invoices and credit notes. New products created in ERP POHODA are also automatically transferred to Shopify.
Products
Prices
Stock levels
Invoices
Credit notes
New products from ERP
Match Stalls
A specific technical challenge was sales at stalls during matches. Since they use the same EAN codes as the e-shop, we had to set up synchronization so that sales directly at the stadium do not overwrite online stock levels.
Same EAN codes
Online stock is not overwritten
Expedition
We also automated the expedition – from packing lists with personalization details to mass printing of shipping labels. The staff thus handles order processing with less manual work.
Packing lists with personalization
Mass label printing
Loyalty Program
TicketPortal × Slovanista
For Slovan fans to enjoy the benefits of the Slovanista loyalty program in the fan shop, it was necessary to connect the e-shop with the TicketPortal system.
Therefore, at ui42, we developed our own integration that automatically transfers the fan's loyalty level and corresponding discount directly into Shopify.
After logging in, the fan sees prices according to their loyalty status. The program includes six levels – from "Belasý" to "Legendary Fan" – with discounts up to 20%.
The club does not have to manage loyalty benefits in two separate systems, and fans can use them when purchasing tickets and club merchandise.
6 Loyalty Levels
- Belasý
- Proud
- Loyal
- Golden
- Elite
- Legendary up to −20%
3. Connection with skslovan.com
Statistics directly in the e-shop
We connected the Slovan fan shop with the official club website skslovan.com, from where information about A-team matches and statistics of 34 players are automatically synchronized.
Each player has their own profile in the fan shop with seasonal statistics and an overview of recent matches. Fans can search for players by positions and directly from their profiles proceed to configure a jersey with the name and number of their favorite. Current matches are also displayed on the fan shop's homepage.
The connection also works in reverse. Shopify provides product data to the club's website and mobile application via XML and JSON feeds, so the club does not have to manage them in multiple places.
- 10Matches
- –Assists
- 6Goals
- 186Height
- 80Weight
- SloveniaNationality
- Center forwardPosition
- 32Age
4. Personalization
Jersey Configurator
Name of your favorite player, your own number, or a Champions League patch? In the new Slovan fan shop, we have created a configurator for personalized jerseys with a live preview, where fans can assemble a jersey exactly according to their preferences.
You can choose the type of jersey, size, player name and number, or your own combination. Competition patches are also available. Additionally, you can configure your favorite player's jersey directly from their player profile.
However, personalization does not end with the design selection. The configurator respects the rules of individual jersey editions, automatically deducts patches from stock, and transfers personalization data directly to the packing list. It also supports pre-orders of new jerseys with delivery information.
Project Manager's Perspective
“Slovan is playing in the Champions League today, and its fan shop had to look just like the fan shops of the big clubs it meets on the field. That's why we built an e-shop in three languages with sales worldwide and a jersey configurator that lives with the club: matches, player statistics, and loyalty discounts are automatically updated.”
Matúš Oriešek, project manager, ui42
