Case Studies

Unique projects are being created at ui42 and we would like to tell the world about them. Read about how we created a new website or e-shop, tested the usability of an application, or set up a successful marketing campaign.

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All Case Studies

  • Get inspired by the story of an e-shop that exceeded its goals by 156%
    Results:
    • Google Ads Revenue +131%
    • Total Revenue +78%

    Get inspired by the story of an e-shop that exceeded its goals by 156%

    Kompava is among the Slovak leaders in the field of nutritional supplements also thanks to the expert consulting of ui42, performance marketing strategy, and CMS BUXUS.

    Kompava is among the Slovak leaders in the field of nutritional supplements also thanks to the expert consulting of ui42, performance marketing strategy, and CMS BUXUS.

    • Google Ads Revenue +131%
    • Total Revenue +78%
  • How we put the world in barefoot shoes
    Results:
    • Revenue +47%
    • Transactions +101%

    How we put the world in barefoot shoes

    Case study on how we managed to achieve record sales for Be Lenky and sell even what we didn't have.

    Case study on how we managed to achieve record sales for Be Lenky and sell even what we didn't have.

    • Revenue +47%
    • Transactions +101%
  • Improving the UX of one of the most successful navigation apps in the world
    Results:
    • Traffic + 56 %
    • Bounce Rate - 20 %

    Improving the UX of one of the most successful navigation apps in the world

    Sygic provides a superior driving experience in the US, UK, and Germany thanks to improved B2B usability.

    Sygic provides a superior driving experience in the US, UK, and Germany thanks to improved B2B usability.

    • Traffic + 56 %
    • Bounce Rate - 20 %
  • PPC optimization: clicks to conversions, business growth
    Results:
    • conversions + 62 %
    • ROI - 36 %

    PPC optimization: clicks to conversions, business growth

    Incredible results for one of the largest travel agencies, Satur. Conversion value increase of +180% with lower cost-to-revenue ratio.

    Incredible results for one of the largest travel agencies, Satur. Conversion value increase of +180% with lower cost-to-revenue ratio.

    • conversions + 62 %
    • ROI - 36 %
  • Higher product conversion rate thanks to UX research by +56%
    Results:
    • Lead generation + 32 %
    • Conversion Rate + 56 %

    Higher product conversion rate thanks to UX research by +56%

    The result of usability testing and applied recommendations was a new Generali calculator for mandatory legal insurance, which achieves clearly positive results.

    The result of usability testing and applied recommendations was a new Generali calculator for mandatory legal insurance, which achieves clearly positive results.

    • Lead generation + 32 %
    • Conversion Rate + 56 %
  • From Click to Purchase: Designing a Frictionless User Experience

    The result of the collaboration with UPC is a user interface design for the landing page and checkout process in a clear and visually appealing format.

    The result of the collaboration with UPC is a user interface design for the landing page and checkout process in a clear and visually appealing format.

  • Dedoles: A success story powered by BUXUS CMS
    Results:
    • Users YoY + 355%
    • Page views YoY + 503%

    Dedoles: A success story powered by BUXUS CMS

    How BUXUS CMS handles a nearly 200% increase in traffic to Dedoles' website caused by a marketing campaign.

    How BUXUS CMS handles a nearly 200% increase in traffic to Dedoles' website caused by a marketing campaign.

    • Users YoY + 355%
    • Page views YoY + 503%
  • From scratch to Slovakia's top job hub
    Results:
    • First Slovak online job portal since 1997

    From scratch to Slovakia's top job hub

    The job portal Profesia.sk is the most popular job portal with offers from employers in a variety of industries.

    The job portal Profesia.sk is the most popular job portal with offers from employers in a variety of industries.

    • First Slovak online job portal since 1997
  • Elevating an E-commerce Brand through Unified Design and Marketing
    Results:
    • Conversion rate + 45 %
    • Revenue + 99 %

    Elevating an E-commerce Brand through Unified Design and Marketing

    A comprehensive marketing strategy for Najšport that confirmed the uniqueness of ui42 as a one-stop shop agency.

    A comprehensive marketing strategy for Najšport that confirmed the uniqueness of ui42 as a one-stop shop agency.

    • Conversion rate + 45 %
    • Revenue + 99 %
  • Modernization of the website with the aim of a better customer experience

    A complete restart of the PSS brand in the form of a comprehensive new website project, from input analysis to automated and selenium tests.

    A complete restart of the PSS brand in the form of a comprehensive new website project, from input analysis to automated and selenium tests.

  • A Journey of new Website and Revenue Growth + 270%
    Results:
    • Revenues on the Slovak market +123 %
    • Revenues on the Czech market +270 %

    A Journey of new Website and Revenue Growth + 270%

    About how Holokolo was looking for a partner who would unite two brands, two websites, and multiple markets under one roof. And that's where we came in.

    About how Holokolo was looking for a partner who would unite two brands, two websites, and multiple markets under one roof. And that's where we came in.

    • Revenues on the Slovak market +123 %
    • Revenues on the Czech market +270 %
  • The Brand Manual Revelation: Unleashing Brand Power with Clear Guidelines

    Unlock the secrets of a powerful brand with the revelation of the brand manual. Discover how clear guidelines can unleash the true essence of your brand and elevate it to new heights of success.

    Unlock the secrets of a powerful brand with the revelation of the brand manual. Discover how clear guidelines can unleash the true essence of your brand and elevate it to new heights of success.

  • New online look: Rocking the digital world

    A functional, user-friendly, and fast custom e-shop with both B2C and B2B areas and integration with an ERP system.

    A functional, user-friendly, and fast custom e-shop with both B2C and B2B areas and integration with an ERP system.

  • Building a Brand Empire with a Comprehensive Brand Manual

    Unifying the graphic elements for Koku and designing their use for marketing communication, both online and offline.

    Unifying the graphic elements for Koku and designing their use for marketing communication, both online and offline.

  • Where client's ideas take shape in the digital realm

    The basis of a functional Voxberg e-shop is not only modern design, but also a reliable, fast, and user-friendly website.

    The basis of a functional Voxberg e-shop is not only modern design, but also a reliable, fast, and user-friendly website.

  • Boosting Conversion Rates with a Modern E-commerce Platform
    Results:
    • Faster web loading + 45 %
    • Lower exit rate - 66 %

    Boosting Conversion Rates with a Modern E-commerce Platform

    Feedo recognized the need to modernize its e-commerce platform to stay competitive. With the help of ui42, Feedo underwent a comprehensive digital transformation, resulting in a 5%...

    Feedo recognized the need to modernize its e-commerce platform to stay competitive. With the help of ui42, Feedo underwent a comprehensive digital transformation, resulting in a 5% increase in conversion rate.

    • Faster web loading + 45 %
    • Lower exit rate - 66 %
  • Transforming Clicks into Conversions with PPC
    Results:
    • Conversion Rate YoY + 75%
    • Cost per Conversion YoY - 53%

    Transforming Clicks into Conversions with PPC

    Paid PPC campaigns through Google Ads advertising for the client Obleč sa do roboty.

    Obleč sa do roboty, a leading supplier of workwear in Slovakia, was not fully utilizing the potential of its PPC campaigns. They therefore turned to ui42, resulting in a 75% increase in conversion rate.

    • Conversion Rate YoY + 75%
    • Cost per Conversion YoY - 53%
  • One-stop shop success: Sales soar 110%

    Are you looking to boost your sales by over 100%? If so, you need to read this case study about how ui42 helped Lomax and the results are nothing short of amazing.

    Are you looking to boost your sales by over 100%? If so, you need to read this case study about how ui42 helped Lomax and the results are nothing short of amazing.

    • Revenue YoY + 110 %
    • CPC YoY - 15 %
  • Increasing sales and customer engagement thanks to AI
    Results:
    • Adding a product to the cart + 35 %

    Increasing sales and customer engagement thanks to AI

    Automated recommendations for the PackPack client. The specified goals were achieved in a short time frame without increasing personnel administration costs.

    Automated recommendations for the PackPack client. The specified goals were achieved in a short time frame without increasing personnel administration costs.

    • Adding a product to the cart + 35 %
  • Online Pharmacy Achieves 523% Increase in New Users with SEO
    Results:
    • Impressions + 277 %
    • Revenue + 112 %

    Online Pharmacy Achieves 523% Increase in New Users with SEO

    Stable long-term cooperation with a focus on SEO, resulting in a 523% increase in new users year-over-year.

    Stable long-term cooperation with a focus on SEO, resulting in a 523% increase in new users year-over-year.

    • Impressions + 277 %
    • Revenue + 112 %
  • Unify your digital experience with a redesign of web portals and services

    The main objective was to redesign web portals and services using a unified design system, ID-SK. An important aspect of this initiative was also process optimization.

    The main objective was to redesign web portals and services using a unified design system, ID-SK. An important aspect of this initiative was also process optimization.

  • Elevate your online presence with our web design
    Results:
    • Understanding the product in UX testing 100%

    Elevate your online presence with our web design

    This project is a direct proof of why it is important to test web even after their redesign is implemented, and it demonstrates how repeated testing ensures optimal results.

    This project is a direct proof of why it is important to test web even after their redesign is implemented, and it demonstrates how repeated testing ensures optimal results.

    • Understanding the product in UX testing 100%
  • Crafting a Brand Manual that Speaks with Authority

    Brand manual for BTI Construct, which embodies the company's values such as reliability, seriousness and trustworthiness. The proposal included a new logotype, colors and subsequently the use of indiv...

    Brand manual for BTI Construct, which embodies the company's values such as reliability, seriousness and trustworthiness. The proposal included a new logotype, colors and subsequently the use of individual elements in the company.

  • Unleash Chat GPT's power: Conquer global markets effortlessly
    Results:
    • the total value of conversion 1 token
    • 1000 input (prompt) tokens 0.03 $

    Unleash Chat GPT's power: Conquer global markets effortlessly

    The expansion for e-shops has so far represented a lot of work and time, but thanks to the integration of Chat GPT with BUXUS, it is now a thing of the past.

    The expansion for e-shops has so far represented a lot of work and time, but thanks to the integration of Chat GPT with BUXUS, it is now a thing of the past.

    • the total value of conversion 1 token
    • 1000 input (prompt) tokens 0.03 $
  • From Chaos to Coherence: How a Brand Manual Brought Order to Brand Communication

    Unifying marketing communication elements for crowdfunding platform Starlab from the design of a new logo to examples of logo placement in different places.

    Unifying marketing communication elements for crowdfunding platform Starlab from the design of a new logo to examples of logo placement in different places.

  • Journey mapping and UX testing
    Results:
    • Testing of the client-supplied clickable prototype 15x

    Journey mapping and UX testing

    This time, the Generali insurance company approached us with a new challenge - to create an online life insurance calculator with the option to purchase insurance online.

    This time, the Generali insurance company approached us with a new challenge - to create an online life insurance calculator with the option to purchase insurance online.

    • Testing of the client-supplied clickable prototype 15x
  • AI's recommendation magic: consistently impressive outcomes
    Results:
    • Revenue in product page + 4,2 %
    • Revenue in cart + 4,9 %

    AI's recommendation magic: consistently impressive outcomes

    AB/ABC testing confirmed the performance and efficiency of AI-based automated product recommendations from ui42.

    AB/ABC testing confirmed the performance and efficiency of AI-based automated product recommendations from ui42.

    • Revenue in product page + 4,2 %
    • Revenue in cart + 4,9 %
  • Online Pharmacy's Enduring E-commerce Success

    Pilulka24 is a project of an online pharmacy that started in 2012 as a start-up from the workshop of ui42. In a short time, Pilulka24 quickly established itself on the Slovak market. 

    Pilulka24 is a project of an online pharmacy that started in 2012 as a start-up from the workshop of ui42. In a short time, Pilulka24 quickly established itself on the Slovak market. 

  • Embrace the thrill of personalized product pairings, powered by AI's magic
    Results:
    • CTR 13,8 %
    • CR 25,2 %

    Embrace the thrill of personalized product pairings, powered by AI's magic

    Automated AI-based product recommendations are proving to be the new standard for e-shops, as they account for up to 10% of turnover.

    Automated AI-based product recommendations are proving to be the new standard for e-shops, as they account for up to 10% of turnover.

    • CTR 13,8 %
    • CR 25,2 %
  • Sizzling brand, Website that'll make jaws drop, and marketing campaigns
    Results:
    • Monthly growth +100 %
    • Achievement of goals 300 %

    Sizzling brand, Website that'll make jaws drop, and marketing campaigns

    A comprehensive one-stop shop strategy presents and, above all, sells Foza SA's services in the field of expansion to Romania.

    A comprehensive one-stop shop strategy presents and, above all, sells Foza SA's services in the field of expansion to Romania.

    • Monthly growth +100 %
    • Achievement of goals 300 %
  • Higher conversion rate thanks to improved user experience
    Results:
    • Growth of campaigns + 51 %
    • Decrease of support workload - 70 %

    Higher conversion rate thanks to improved user experience

    Design of a user-friendly portal of the Starlab crowdfunding platform thanks to real user testing.

    Design of a user-friendly portal of the Starlab crowdfunding platform thanks to real user testing.

    • Growth of campaigns + 51 %
    • Decrease of support workload - 70 %
  • Higher e-shop performance using artificial intelligence
    Results:
    • Revenue in cart per visit + 4,5 %
    • Time spent on the website + 100%

    Higher e-shop performance using artificial intelligence

    Recommendation tool based on artificial intelligence that will recommend the right product and thus increase the performance of an e-shop or website.

    Recommendation tool based on artificial intelligence that will recommend the right product and thus increase the performance of an e-shop or website.

    • Revenue in cart per visit + 4,5 %
    • Time spent on the website + 100%
  • A Sales Success Story Powered by PPC and Server Optimization
    Results:
    • YoY conversions + 165%
    • YoY turnover + 209%

    A Sales Success Story Powered by PPC and Server Optimization

    The custom e-shop on BUXUS was just the first step in our collaboration on PPC campaigns, which we launched at the end of 2021.

    The custom e-shop on BUXUS was just the first step in our collaboration on PPC campaigns, which we launched at the end of 2021.

    • YoY conversions + 165%
    • YoY turnover + 209%
  • Revolutionary online shop on BUXUS for a successful online business
    Results:
    • Average website load time - 50 %
    • Website visits + 70 %

    Revolutionary online shop on BUXUS for a successful online business

    From an e-shop on WordPress, we created a custom website on BUXUS, which was able to respond to an almost 70% increase in visits to the site.

    From an e-shop on WordPress, we created a custom website on BUXUS, which was able to respond to an almost 70% increase in visits to the site.

    • Average website load time - 50 %
    • Website visits + 70 %
  • CMS BUXUS handling more than 500k visits per day
    Results:
    • Black Friday orders 52 thousand
    • YoY + 320 %

    CMS BUXUS handling more than 500k visits per day

    Thanks to its e-shop on BUXUS, Dedoles can operate in over 20 European countries and withstand a surge of 500,000 visitors per day.

    Thanks to its e-shop on BUXUS, Dedoles can operate in over 20 European countries and withstand a surge of 500,000 visitors per day.

    • Black Friday orders 52 thousand
    • YoY + 320 %
  • CMS BUXUS provides flexibility and space for the growth of online business

    Collaboration with Slovart, which started back in 1997, is continuously progressing. From a classic B2C e-shop to a B2B portal for bookstores.

    Collaboration with Slovart, which started back in 1997, is continuously progressing. From a classic B2C e-shop to a B2B portal for bookstores.

  • Reliable B2B online shop that is constantly growing organically
    Results:
    • Revenue + 59 %
    • Avg. purchase value + 24 %

    Reliable B2B online shop that is constantly growing organically

    With the new online shop on BUXUS, we solved several problems for Benedictus, such as page speed, search engine optimization (SEO), integration with the Omega ERP system, and international expansion.

    With the new online shop on BUXUS, we solved several problems for Benedictus, such as page speed, search engine optimization (SEO), integration with the Omega ERP system, and international expansion.

    • Revenue + 59 %
    • Avg. purchase value + 24 %

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