In e-commerce, there is one unwritten rule: Those who prepare in advance don't have to put out fires at the last minute. And although we probably don't need to remind any e-shop owners about Black Friday or Christmas, there are many more opportunities throughout the year that are worth taking advantage of.
Valentine's Day, Mother's Day, summer sales, or back to school. Each season brings different shopping impulses and opportunities to engage customers. You just need to know when and how to use them.
And once you have your campaigns planned, it's worth setting aside time for new ideas. That's why we've included not only the most important B2C holidays in the e-commerce calendar 2027, but also conferences in Slovakia and the Czech Republic, where the e-commerce community will meet again this year, exchange experiences, and gain new inspiration.
So open your calendar. The year 2027 will be packed.
Important Holidays and Shopping Opportunities for E-shops in 2027
Some shopping peaks repeat every year, but their success mainly depends on how early you prepare for them. These dates should not be missing from any e-shop's marketing calendar.
uičkovský tip: You don't have to prepare a campaign for every holiday. Choose those that make sense for your assortment and customers. A campaign prepared in advance has a better chance of success than a discount thought up the night before Valentine's Day.
TOP E-commerce and Marketing Conferences in Slovakia in 2027
New Retail Summit: When Online and Offline Pull Together
Date: April 20 - 21, 2027 | Bratislava
Today's customer journey often leads through multiple channels. A customer views a product online, compares options, and may complete the purchase in a brick-and-mortar store. Or exactly the opposite. One thing remains the same - they want to shop conveniently, quickly, and without unnecessary complications.
That's why it's worth following New Retail Summit, which connects the world of e-commerce and traditional retail. Omnichannel, customer experience, innovations, and business strategy - topics that today influence the functioning of modern retail.
Upterdam: The Largest E-commerce Conference in Slovakia
Date: usually in September (yet to be confirmed)
Upterdam is the place where the Slovak e-commerce community meets. Practical lectures, new technologies, real business experiences, and plenty of networking opportunities.
In 2026, we enjoyed it from the other side as well - as exhibitors. More than 200 visitors tried out the AI agent FLUIDUM live at our booth, and our CMO Daniela Marušková hosted the conference program as a moderator for the second year in a row.
Conversations with e-shop owners, partners, and clients once again confirmed that Upterdam is not just about what is said on stage. Often, the best ideas come from the expo zone.
If you want to gather inspiration after the summer before the main shopping season, Upterdam should not be missing from your calendar.
E-commerce Day: Less Theory, More Practice
Date: Yet to be confirmed
If you don't want to leave the conference with just notes but also with a concrete plan on what to improve in your e-shop, follow E-commerce Day. Practical lectures, workshops, and discussions focus on topics that e-shop owners deal with every day. From marketing to technology to managing an online business.
Marketing Rulezz: Because E-commerce is Not Just About Performance Campaigns
Date: usually in November (yet to be confirmed)
A strong brand, customer experience, or new technologies. These topics also decide whether a customer chooses your e-shop. Marketing Rulezz offers a broader view of marketing and connects people who shape the Slovak marketing scene.
In the 2026 program, our experts also have their place. Jana Oriešek with the topic The Customer Has Changed. What About Your Brand? and Daniela Marušková with the lecture TOP Season Through Your Customers' Eyes. What Can Still Be Changed?
For e-shop owners, it's a good reminder that long-term growth doesn't start or end with ROAS.
Ecommerce Bridge LIVE!: E-commerce Know-how Beyond Bratislava
Dates: multiple locations in Slovakia, dates ongoing
Not everyone has time to travel across half the country for one conference. Ecommerce Bridge LIVE! therefore brings experts and practical experiences directly to Slovak regions.
At the Bratislava event on December 3, 2026, CEO ui42, Andrej Kajan, will give a lecture “Selling More is Not Enough. 4 Places Where We Increased Turnover and Margin.”
TOP E-commerce Conferences in the Czech Republic in 2027
Czech On-line Expo - A Big Start to the E-commerce Year
Date: February 2 - 4, 2027 | Prague
Czech On-line Expo is one of the largest digital events in the Czech Republic. The 2027 edition will offer 19 thematic summits, approximately 200 speakers, and more than 180 exhibitors. SEO, PPC, AI, UX, branding, or e-commerce - if you want to gather maximum digital inspiration and make new contacts in one place, Czech On-line Expo is a great start to the year.
We won't be missing at Czech On-line Expo 2027 either. Stop by our booth, we'd love to talk to you about e-commerce, marketing, and the challenges you're currently facing.
Retail Summit - Business, Innovation, and Profitable Growth
Date: March 16 - 18, 2027 | Prague
How to stay relevant to customers while building a profitable business? This is exactly the question that Retail Summit will open with the theme Be Relevant, Be Profitable. The conference connects retail leaders, business strategies, and technological innovations. It will appeal especially to those who don't want to look at e-commerce only through advertising but through the functioning of the entire business.
WebExpo - UX, AI, and Technology Under One Roof
Date: May 26 - 28, 2027 | Prague
WebExpo has been bringing together professionals from web development, UX/UI, AI, and digital business since 2008. The 2027 edition will feature approximately 70 expert lectures and networking with more than 1,600 participants.
For e-shop owners, it is particularly interesting for its topics that help improve user experience and conversions.
Reshoper - Conference and Trade Fair in One
Date: usually October (yet to be confirmed)
Reshoper combines expert lectures with a trade fair of technologies and services for online sales. In 2026, we participated as exhibitors. After our entry into the Czech market, we presented ui42 and the AI solution FLUIDUM here. Personal conversations with Czech e-shop owners once again reminded us of the importance of knowing the specifics of the market you want to succeed in.
If you're looking for new suppliers, technological solutions, or contacts in the Czech market, Reshoper is worth following.
ShopCamp - Experiences Directly from E-shop Owners
Date: Yet to be confirmed
ShopCamp builds on practical experiences and a community atmosphere. It is particularly interesting for its real stories of e-shops - including decisions that didn't go as planned.
If you prefer concrete numbers, open discussions, and lessons from practice rather than general guidelines, ShopCamp might be just for you.
ShopMasters - Fewer People, More Open Discussions
Date: Yet to be confirmed
Not everything can be solved during a 30-minute lecture. ShopMasters offers a more intimate format, discussions, and mastermind meetings where e-shop owners can address specific challenges of their business.
If you value open conversation more than a large conference hall, it's worth keeping them on your radar.
The Year 2027 is Full of Opportunities. Which Will You Take Advantage Of?
Valentine's Day, Mother's Day, Back to School, Black Friday, or Christmas. Each season brings new opportunities to reach customers and boost sales. You just need to know when and how to use them. And conferences? They are a great opportunity to step out of the daily routine, gather new ideas, and meet people who face similar challenges as you.
So save this e-commerce calendar, mark important dates, and start planning. Because the best campaigns don't come together at the last minute.
