Blog

News and interesting facts from the world of ui42, online world and e-commerce, programming, online marketing and UX.

UGC videos in marketing: Content from people that sells

We are in an era where trust determines user purchasing behavior and authenticity triumphs over perfectly curated content. That's why user-generated...

Soňa Kvanková
22.04.2025
3 min read

Google Analytics 4: From Chaos to Better Data

In the digital world, web analytics is an essential tool for anyone who wants to understand their audience, optimize their website, and make...

Matúš Miklovič
16.04.2025
11 min read

The Holy Grail for Demänová Resort

When the lake of customers dries up, the solution is to find new ones. For Demänová Resort, we expanded without lowering prices and increasing...

Veronika Verešová
14.04.2025
1 min read

What Is One of the Major Benefits of Facebook Lead Ads?

In an environment where user attention is a matter of seconds, simplicity plays a huge role. Digital marketing today is about speed, personalization...

Veronika Verešová
10.04.2025
5 min read

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

#Expansion

#Expansion

How Dedoles Grew from €1.5 Million to €90 Million in Revenues with ui42

Dedoles, a Slovakian e-commerce company that sells socks, underwear, and other accessories, has experienced tremendous growth in recent years...

Andrej Kajan
07.11.2023
2 min read

Articles by the author: Dušan Vereš

#UX/CX
#UX/CX
Why sometimes even quality UX is not enough?

At ui42, we design user experience – UX as one of the first agencies in Slovakia. Over more than 15 years, we have conducted over a thousand...
Dušan Vereš

08.07.2024

7 min read
#UX Design

#UX Testing
#UX Design

#UX Testing
The purpose of the usability testing

Usability testing or usability testing is a way to uncover flaws or barriers in your product or service that often prevent your customers from...
Dušan Vereš

15.04.2024

4 min read
#UX Design

#Web Analytics
#UX Design

#Web Analytics
What is web usability and why is it important?

Website Usability (Usability) refers to how users can interact with the website's content or how they can use the website. In other words, whether...
Dušan Vereš

08.03.2024

8 min read
#Case study

#UX Design
#Case study

#UX Design
Unifying digital experience with a redesign of web portals and services

The main objective was to redesign web portals and services using a unified design system, ID-SK. An important aspect of this initiative was...
Dušan Vereš

28.09.2023

1 min read

UGC videos in marketing: How to create authentic content from your customers?

22.04.2025
How to maximize Google Analytics 4 and turn data chaos into valuable insights?

16.04.2025
Expansion without reducing prices and increasing the marketing budget resulted in a 72% (YoY) higher turnover and a solid base of new customers from Poland and Hungary.

14.04.2025
From December 2024, every e-shop in the EU must comply with the rules of the new General Product Safety Regulation (GPSR). What does this mean in practice?

10.04.2025
Simple, fast, and personalized. These are Facebook Lead Ads - advertisements that will bring you new leads and conversions.

10.04.2025
SEO audit is a fundamental step for anyone who doesn't want to lose potential customers, organic traffic, and overall website performance.

01.04.2025
We increased the turnover of the mental health platform ksebe by 194% (YoY) and helped more than 10,000 people find their way to professional psychological help.

31.03.2025
Black Friday is no longer just about one day. Together with Be Lenka, we changed the rules of the game and achieved the most profitable month in the brand's history!

28.03.2025
AI tools that will make your work easier in every way.

24.03.2025
B2B customers bring higher order volumes, longer-term contracts, and stable income. How to start with B2B and what to watch out for?

17.03.2025