NLP - Natural Language Processing

What does it mean

NLP, or Natural Language Processing (from English Natural Language Processing), is an amazing field of artificial intelligence that gives computers the ability to understand, interpret, and even generate human language. Imagine, that a computer can understand, what you are saying or writing to it, exactly as another person would understand it. NLP combines knowledge of how our language works (linguistics), with modern technologies, so that machines can understand speech as we use it every day.

More info

NLP: Technology that Makes Speech Meaningful in the Digital World

Thanks to NLP, vast amounts of unstructured text (such as reviews, emails, social media posts) can be transformed into data that can truly be worked with. That's why we encounter NLP almost everywhere. It is used by chatbots that communicate with you on websites, voice assistants like Siri or Google Assistant, or automatic translators that help you understand the world regardless of language. Thanks to NLP, companies can better understand what their customers think, communicate with them automatically, and gain valuable insights from thousands of text messages.

Modern NLP systems use the most advanced techniques, such as machine learning, deep neural networks, and large language models (like the well-known GPT). These technologies elevate the ability of computers to understand human speech to a new level – they can understand not only what was said but also how and why.

NLP in Practice:

The capabilities of NLP are extensive and bring specific benefits in many areas:

Document Summarization and Classification

If you work with large amounts of text – whether they are contracts, reports, or emails – NLP will greatly assist you. Thanks to artificial intelligence, sorting documents by topics is much easier and faster. This means you can find the necessary information immediately. At the same time, document summarization simplifies understanding long texts by presenting their main idea. This saves you time and allows you to make decisions faster.

Sentiment Analysis

Do you want to know what your customers really think about your products or services? Sentiment analysis is ideal for this. Our artificial intelligence can thoroughly examine reviews and comments and accurately determine what customers really love and what bothers them. This gives you important information that helps you improve your products, outpace the competition, and increase customer satisfaction.

Sentiment Analysis on Social Media

Social networks are full of opinions. Sentiment analysis on social media helps you monitor the mood and opinions spreading about your brand. This way, you have an overview of how the public perceives you and can quickly respond to the needs and expectations of your customers.

AI Product Categorization

If you have an online store with thousands of products, you know how challenging it is to categorize them correctly. Often, one product belongs to multiple categories. Our AI can intelligently and accurately categorize your product into multiple categories based solely on its name, description, or even image. This provides better clarity and accuracy, simplifying the management of the entire assortment and improving the shopping experience for customers.

Data Extraction

Data is everywhere today, but it's not always in an easily usable format. Our data extraction technology allows you to effortlessly obtain content and important information from various formats, such as PDF documents, JPG, PNG images, and more. You can then further process and use this data in your systems, avoiding manual transcription.

Product Parameter Extraction

For companies with extensive product catalogs, manually processing descriptions is a huge task. NLP with product parameter extraction changes this. From unstructured product descriptions, we can extract key information and features that you can immediately input into your systems and databases. This provides order in data and allows you to fully utilize it without lengthy manual work.

NLP is not just some futuristic technology – it is a powerful tool that changes the way we communicate with information and how companies process text data. It opens doors to automation, deeper customer understanding, and more efficient business decisions.