ROAS

What does it mean

ROAS stands for Return on Advertising Spend, which in Slovak means return on advertising expenses. It is a metric, used to measure the effectiveness of an advertising campaign.

More info

ROAS is calculated as follows:

ROAS = (total advertising revenue) / (total advertising costs)

For example, if a company spent €1000 on advertising and gained €5000 in revenue from that advertising, its ROAS is 5. This means the company earned €5 for every euro invested in advertising.

ROAS is an important indicator for businesses that invest in advertising. It can help them determine which advertising campaigns are successful and which are not.

A high ROAS is a positive sign that the advertising campaign is successful.

Latest news

The 15th edition of the World Usability Day 2024 conference is approaching.

The 15th edition of the World Usability Day 2024 conference is approaching.

World Usability Day 2024 will bring inspiration and practical solutions for sustainable and inclusive design, and we will be a part of it.
TikTok Ads - is it hype or a must-have in the marketing mix?

TikTok Ads - is it hype or a must-have in the marketing mix?

We have prepared practical tips for you on how to make the most of TikTok Ads and the 1.3 million Slovak audience on TikTok.
ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?

ui42 and Dedoles: Why does the transition from custom-made to Shopify make sense?

After more than nine years of successful collaboration between ui42 and Dedoles, our paths are diverging. Dedoles, one of the historically fastest...
How to Support Innovation in Companies: Key Insights from the Discussion on CX/UX Innovations

How to Support Innovation in Companies: Key Insights from the Discussion on CX/UX Innovations

At the end of September, the premises of ui42 were once again filled with experts from various fields, with whom we had a great breakfast and...
How the AI Chatbot Unleashed the Customer Support

How the AI Chatbot Unleashed the Customer Support

A nonstop ringing phone, a full inbox, and the same questions over and over again? If you guessed it's the support department, you're guessing...
Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce

Upterdam 2024 – The conference that showcased the strength of Slovak and Czech e-commerce

If you happened to miss that the largest e-commerce event in Slovakia – the conference Upterdam, took place last week in Senec, then you missed...
How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week

How to Conquer Global Markets: Inspirations and Insights from Paris Retail Week

An interview with ui42 CEO Andrej Kajan, who attended the prestigious Paris Retail Week conference, reveals key innovations driving the world...
Important marketing dates until the end of 2024 that you should not miss

Important marketing dates until the end of 2024 that you should not miss

Planning marketing campaigns is crucial for the success of any business. Throughout the year, there are certain dates that offer great opportunities...
Comparison of e-commerce solutions. Which CMS to choose?

Comparison of e-commerce solutions. Which CMS to choose?

Choosing the right e-commerce solution is fundamental, if the project is to be successful. A good piece of advice to start with is – devote ...
10 + 1 Tips on How Not to Fail at the Peak of the 2024 Season

10 + 1 Tips on How Not to Fail at the Peak of the 2024 Season

The main season in e-commerce is almost here. What are the most important points you should think about well in advance, if you want to...

Contact us

By submitting the form, you give consent to the processing of your personal data and electronic communication.
Our agency adheres to the rules and principles of Fair Tender.
Thank you for subscribing!
You will receive our newsletter soon.
Oops! This email is already registered.
Email We already have it in the database, please check your inbox or use a different email.
Oops! This email is incorrect.
Email It doesn't have the correct format.
Oops! Unknown error.
Please, try again later.

Free consultation

Back 1/4

What do you need help with?

Select all options that apply to you

Is there anything else you need help with?

Yes No

Choose another topic

Zanechajte nám na vás kontakt

The form has been sent successfully.