ROI

What does it mean

ROI is an acronym for Return on Investment, which represents the ratio between profit and the costs of the investment. This indicator is used to measure the success of an investment and helps businesses assess whether their investments are profitable or not. ROI is calculated as the ratio of profit to the costs of the investment.

More info

ROI is often used in digital marketing strategy to measure the success of campaigns, as well as to assess the return on investment in certain technologies or projects. A higher ROI means that the investment is profitable, while a lower ROI means that the investment is unprofitable or may even be a loss. ROI can be an important indicator for businesses and investors when deciding on future investments and marketing strategies. Proper measurement of ROI can help businesses improve their performance and increase profitability.

Latest news

Test minute by minute

Test minute by minute

Test annotation
When will the AI agent start lying to the user? We tested 5 models.

When will the AI agent start lying to the user? We tested 5 models.

At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting...
Digital Pie 2026: four awards out of six. Our best year yet.

Digital Pie 2026: four awards out of six. Our best year yet.

Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that...
Management and strategy of working with AI tools in large companies

Management and strategy of working with AI tools in large companies

Humans are creative and comfortable creatures. From my perspective, these two things most often motivate us to change our work habits. AI has...
Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?

Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?

If you had asked a few years ago what makes a good advertisement on Facebook or Instagram, the answer would have been simple: a nice visual, ...
The client thought he was growing. We showed him he was bleeding.

The client thought he was growing. We showed him he was bleeding.

Revenue is rising, campaigns are working, PNO and margin are holding. Everything seems to be in order. This is exactly how the data of many ...
What is Google Ads advertising and when does your e-shop need it?

What is Google Ads advertising and when does your e-shop need it?

If you want to quickly increase traffic and sales, Google Ads is among the most effective online marketing tools. Unlike SEO, which delivers...
The Best SEO Tools in 2026: Which Ones Are Worth Using?

The Best SEO Tools in 2026: Which Ones Are Worth Using?

SEO is not about feelings, but about data. If you want to grow in organic search, you need to know what people are searching for, how the competition...
Custom E-commerce store: How much does it cost and who is it suitable for?

Custom E-commerce store: How much does it cost and who is it suitable for?

Custom E-shop is one of the options for building an e-commerce solution for your project and selling online. Although it has undeniable advantages...
CX Breakfast ui42: How AI Really Changes Work in CX Teams

CX Breakfast ui42: How AI Really Changes Work in CX Teams

At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop...

Contact us

By submitting the form, you give your consent to processing your personal data and electronic communication.
Our agency adheres to the rules and principles of Fair Tender.

Everything for the growth of your business in one place

At ui42, we combine creativity, technology, and marketing into one team.
We build brands and visual identities, create websites and e-shops, design UX and CRO, produce video and creativity, and subsequently deliver results through performance marketing.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.

Start growing with us
Web development, Performance marketing, Brand building, UX/CX

 

Thank you for subscribing!
Oops! This email is already registered.
Email We already have it in the database, please check your inbox or use a different email.
Oops! This email is incorrect.
Email It doesn't have the correct format.
Oops! Unknown error.
Please, try again later.