What does it mean

PPC is an acronym for Pay-Per-Click, it is a type of internet advertising where the advertising customer only pays for each click on his advertisement.

More info

PPC ads are usually displayed on search engines, social networks, and other websites and are based on the principle that the customer only pays for those users who click on their ad. They are typically displayed based on keywords. If a user enters a keyword into the search engine that is related to the ad, the ad will appear at the top or side of the search engine. The goal of PPC advertising is to get as many clicks as possible while also increasing the traffic to the advertising page. This form of advertising is advantageous because you only pay for the actual clicks made and not for the number of ad impressions. This allows for precise tracking of the effectiveness of the advertising campaign and optimizing it to achieve the best results.

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