CTR

What does it mean

CTR is an abbreviation for Click-Through Rate. It represents the ratio between the number of clicks on an advertisement and the number of times the advertisement is displayed. This metric is used to measure the effectiveness of online advertising and allows for the comparison of the success of individual advertisements.

More info

CTR is usually used as a measure of the effectiveness of an online advertising campaign and expresses the percentage of visitors who clicked on an ad during its display. It is calculated as the ratio of the number of clicks on the ad to the number of its displays, and is usually expressed in percentages. A high CTR means that the ad was interesting to the target group and was successful in gaining attention, which also led to a higher likelihood of conversion. A higher click-through rate can lead to higher website traffic or better product sales, it is an important indicator for many companies and advertisers.

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