Cookies

What does it mean

Cookies are small text files that collect certain information about a website visitor, used by almost every website or application.

More info

Bearing the name of a common sweet, they are beneficial for the website operator themselves, as well as for the user. In reality, this means that with the help of cookies, the website identifies the visitor and optimizes itself according to their last visit. The result is pre-filled settings or data that are not required to be entered by the user redundantly when filling out forms. Cookies pair a unique user ID with their specific settings. You can comfortably browse through pages across the website, or even leave it without having your shopping cart emptied.

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When will the AI agent start lying to the user? We tested 5 models.

When will the AI agent start lying to the user? We tested 5 models.

At ui42, we have been thinking for a long time about how to deploy AI agents responsibly, especially where they make decisions for us. Reporting...
Digital Pie 2026: four awards out of six. Our best year yet.

Digital Pie 2026: four awards out of six. Our best year yet.

Hats off to all the agencies that took home a trophy or made the shortlist this year; the bar in Slovak digital is rising every year, and that...
Management and strategy of working with AI tools in large companies

Management and strategy of working with AI tools in large companies

Humans are creative and comfortable creatures. From my perspective, these two things most often motivate us to change our work habits. AI has...
Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?

Meta Ads Creative 2026: Why does the algorithm need data and authenticity today, not just a nice visual?

If you had asked a few years ago what makes a good advertisement on Facebook or Instagram, the answer would have been simple: a nice visual, ...
The client thought he was growing. We showed him he was bleeding.

The client thought he was growing. We showed him he was bleeding.

Revenue is rising, campaigns are working, PNO and margin are holding. Everything seems to be in order. This is exactly how the data of many ...
What is Google Ads advertising and when does your e-shop need it?

What is Google Ads advertising and when does your e-shop need it?

If you want to quickly increase traffic and sales, Google Ads is among the most effective online marketing tools. Unlike SEO, which delivers...
The Best SEO Tools in 2026: Which Ones Are Worth Using?

The Best SEO Tools in 2026: Which Ones Are Worth Using?

SEO is not about feelings, but about data. If you want to grow in organic search, you need to know what people are searching for, how the competition...
Custom E-commerce store: How much does it cost and who is it suitable for?

Custom E-commerce store: How much does it cost and who is it suitable for?

Custom E-shop is one of the options for building an e-commerce solution for your project and selling online. Although it has undeniable advantages...
CX Breakfast ui42: How AI Really Changes Work in CX Teams

CX Breakfast ui42: How AI Really Changes Work in CX Teams

At the last CX breakfast at ui42, we talked with experts from various fields about how AI is really entering CX and UX processes. The workshop...

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Our agency adheres to the rules and principles of Fair Tender.

Everything for the growth of your business in one place

At ui42, we combine creativity, technology, and marketing into one team.
We build brands and visual identities, create websites and e-shops, design UX and CRO, produce video and creativity, and subsequently deliver results through performance marketing.
Thanks to this, you gain a partner who can cover the entire digital ecosystem of your business – from the first contact with the brand to conversion.

Start growing with us
Web development, Performance marketing, Brand building, UX/CX

 

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