SEO Specialist

What does it mean

SEO specialist is a key figure in the online world. Imagine them as a digital architect who builds bridges between your website and potential customers searching for your products or services. Their main task is to ensure that your website appears at the top of search engine results, such as Google, for relevant keywords. The goal is to increase organic traffic, which means that people who are actively searching for what you offer are coming to your site, and you are not paying the search engine for it.

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What Does an SEO Specialist Do in Practice?

Their SEO work is comprehensive and encompasses several areas:

• Keyword Analysis: This is the foundation. The SEO specialist determines what words and phrases people use when searching. Based on this, they propose a strategy on how to effectively implement these keywords into the website content.

• Technical SEO: Ensures that the website is technically optimized for search engines. This includes aspects such as page load speed, correct URL structure, mobile optimization, and flawless indexing of content by search engines. Without the right technical foundation, SEO cannot be successful.

• Content SEO: Collaborates on creating quality and relevant content that is not only useful for users but also contains important keywords and is structured so that search engines can easily understand it. This is where the art of copywriting comes into play.

• Linkbuilding (building links): Acquires quality backlinks from other trusted websites. These links act as recommendations and increase the authority of your site in the eyes of search engines. It is a critical part of off-page SEO.

• Monitoring and Analysis: Regularly monitors the performance of the website using analytical tools (such as Google Analytics or Google Search Console). Identifies strengths and weaknesses and proposes further optimizations and adjustments to the SEO strategy.

In short, an SEO specialist ensures that your website is as attractive as possible to search engines and reaches the right audience. It is a dynamic field that requires constant monitoring of the latest trends and search engine algorithms to continuously grow your online visibility.