Keyword
What does it mean
The key phrase refers to a word or phrase that best describes the content of a website or article and that users enter into search engines.
More info
The goal of keywords is to improve the position of a website in the organic, unpaid search engine results for a specific word or phrase. Choosing the right keywords can enhance the relevance of a website to a particular target audience and increase its traffic. It is important to select appropriate keywords that are related to the website's content, have an adequate search volume, and are competitive. Using overly general keywords can result in the website being displayed in a large number of search results that are too generic and irrelevant. On the other hand, using overly specific keywords may mean that the website won't appear in a sufficient number of search results. Keywords should be placed in various parts of the website, such as titles, descriptions, and content, to improve their relevance to search engines.
Latest news
Premium feed. Premium platform. Maximum impact.
Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year
Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.
State holidays and days of rest in Slovakia in 2026
The outage of Packeta and Clarity tested e-commerce. ui42 stood firm
Building a brand and performance do not have to be at odds, aim for Brand Performance
News: Meet – these are the creatives from ui42
Preparations for Black Friday in full swing: Haven't you forgotten anything?
Optimization of data in Ahrefs: The key is MCP servers
Contact us
Don't miss out on the latest news from the world of UX, programming, analytics, and marketing.
Thank you for subscribing!
