Account manager
What does it mean
Account manager - in a marketing agency - is the one who holds everything together. They are the connecting link between the agency and its client, from the first contact to the final farewell.
More info
An Account Manager is like a good salesperson. They know how to acquire new clients and build relationships with them. They understand how to comprehend their needs and create strategies that fulfill them. They collaborate with the creative team and can create successful marketing campaigns. They know how to track the performance of campaigns and provide feedback to the client. And they know how to maintain good relationships with the client and ensure their satisfaction.
Account Manager is an important part of a marketing agency. Their role is to ensure that the collaboration with the client is successful and that the client's needs are met.
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