Up-sell

What does it mean

Up-sell is a tactic used to sell a higher or more expensive product or service to a customer who has already expressed interest in purchasing another product or service.

More info

The goal of up-selling is to increase the value of an individual purchase and to add additional products or services that might be useful or interesting to the customer. Up-selling can be carried out through various channels, such as telesales, email marketing, social network advertising, and offers on the website. Properly executed up-sell can improve profitability and increase customer satisfaction by enabling them to find and purchase products or services that are most suitable for them.

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