What does it mean

CPA stands for Cost Per Acquisition. It is a marketing metric that indicates how much it costs to acquire one customer.

More info

How to calculate CPA?

CPA = Total advertising costs / Number of acquired customers


If you spent 10,000 € on advertising and acquired 100 customers, your CPA is 100 €.

A lower CPA is generally better, as it means you spent less money on customer acquisition. However, the optimal CPA can vary depending on your business goals and margins.

Using CPA

  • Comparing the efficiency of different advertising campaigns: CPA allows you to determine which campaigns are most effective at acquiring new customers.
  • Optimizing campaigns: By monitoring CPA, you can identify weaknesses in campaigns and optimize them to reduce acquisition costs.
  • Setting an advertising budget: CPA can help you set a realistic advertising budget based on your business goals and margins.

It is important to note that CPA is not the only metric you should track when evaluating the effectiveness of advertising campaigns. Other important metrics include conversion rate, click-through rate (CTR), and return on investment (ROI)

If you want to learn more about CPA and how you can use it to improve the efficiency of your advertising campaigns, do not hesitate to contact usWe are happy to help you achieve your marketing goals.

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