Meta description

What does it mean

Meta description, translated as meta description, is a short description of the content of a webpage that is displayed in the preview of search results. The meta description should clearly and concisely describe the content of the webpage and capture the user's attention so that they choose this particular page from the search results.

More info

The right meta description can help increase the click-through rate to a website and improve SEO, that is, the site's position in organic search results. Its length should be a maximum of 155 characters and contain relevant keywords that are used in the content of the website. It is important to create a unique meta description for each page and avoid using the same description for multiple pages. A quality description can increase the credibility and attractiveness of the website for users and improve their search experience.

Latest news

Building a brand and performance do not have to be at odds, aim for Brand Performance

Building a brand and performance do not have to be at odds, aim for Brand Performance

Brand performance represents the connection between brand building and measurable performance. It shows how the strength of the brand – its ...
News: Meet – these are the creatives from ui42

News: Meet – these are the creatives from ui42

At ui42, we believe that technology and strategy are only strong when complemented by a good idea. And that's why the new creative team at ui42...
  • ui42
  • 21.10.2025
  • 2 min read
Preparations for Black Friday in full swing: Haven't you forgotten anything?

Preparations for Black Friday in full swing: Haven't you forgotten anything?

It's here again. The e-commerce fever called Black Friday. Even though the date November 28th seems far away, preparations should already be...
Optimization of data in Ahrefs: The key is MCP servers

Optimization of data in Ahrefs: The key is MCP servers

One of the most significant changes currently redefining SEO is the integration of powerful analytics tools with artificial intelligence through...
We have improved the speed of our clients' websites by more than a quarter.

We have improved the speed of our clients' websites by more than a quarter.

Time is money. And when it comes to page loading speed, this is literally true. Every extra millisecond a visitor has to wait for a page to ...
Red flags in collaboration with the agency

Red flags in collaboration with the agency

With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing...
ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)

ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)

Briefly: OpenAI launched Instant Checkout in ChatGPT – purchase directly in chat. Currently, it is available only for users in the USA and with...
What to Watch Out for When Switching to a New E-commerce Platform: 6 Common Mistakes from Practice

What to Watch Out for When Switching to a New E-commerce Platform: 6 Common Mistakes from Practice

In 28 years at ui42, we have gone through hundreds of development projects and migrations to new e-commerce platforms. And despite each project...
Upterdam 2025: e-shop for e-shops, and the entire community

Upterdam 2025: e-shop for e-shops, and the entire community

This is how our campaign video "e-shop for e-shops" began, which became part of a large whole that we at ui42 had been preparing for weeks and...
What is server-side Google Tag Manager and why should you be interested in it?

What is server-side Google Tag Manager and why should you be interested in it?

Measurement and analytics in digital marketing have been undergoing significant changes in recent years. The restriction of cookies, increased...

Contact us

By submitting the form, you give your consent to processing your personal data and electronic communication.
Our agency adheres to the rules and principles of Fair Tender.

 

Thank you for subscribing!
One more step to go. Click on the confirmation link in your email.
Oops! This email is already registered.
Email We already have it in the database, please check your inbox or use a different email.
Oops! This email is incorrect.
Email It doesn't have the correct format.
Oops! Unknown error.
Please, try again later.