Cookie consent mode

What does it mean

Cookie consent mode is a tool, that helps websites to obtain consents from users for the use of cookies.

More info

Cookie consent mode is important for websites that want to comply with regulatory requirements, such as the European Directive on Privacy and Electronic Communications (ePrivacy) or the General Data Protection Regulation (GDPR). These regulatory requirements stipulate that websites must obtain user consent for the use of cookies.

There are several different types of cookie consent mode. Some are simpler and allow websites to obtain consents from users with a simple prompt. Others are more complex and offer more options, such as the ability for users to provide consents for different types of cookies.

Google offers a cookie consent mode tool called Consent Mode. Consent Mode is easy to use and offers a wide range of features, that help websites comply with regulatory requirements.

Benefits of using cookie consent mode

• It helps you comply with regulatory requirements, such as ePrivacy and GDPR.
• It can improve user experience, because it allows users to control, which cookies are used.
• It can help increase conversions, because it allows for the personalization of ads for users, who are more willing to agree with them.