What does it mean

Conversion represents an action that a user performs on a website or in an e-shop that corresponds with the designated business objectives. This process includes various types of actions, such as purchases, downloading documents, filling out contact forms, and others.

More info

Conversions are significant for businesses as they represent a tangible benefit or profit. Improving conversions is one of the key goals of websites and e-shops. Various measures are used to achieve higher conversions, such as optimizing the user interface, improving the shopping process, or personalizing content. Conversions are usually measured using web analytics tools, which allow tracking user behavior on the website and recording actions that the user has performed. The data obtained are then analyzed and used to improve conversions and the efficiency of the website.

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