Analytics
What does it mean
Analytics is the process of collecting, processing, and interpreting data with the goal of gaining useful information to support decision-making. Analytics can be performed using various methods, such as statistical analyses, machine learning, and other data processing techniques.
More info
It is used in various fields, including business, medicine, statistics, economics, and computer science. Today, analytics is an integral part of many business processes and is often used to optimize performance and efficiency. The use of analytics has recently expanded to the digital world, where it deals with the collection, processing, and interpretation of data on website traffic and online campaigns. Analytical tools allow monitoring of various indicators, such as traffic, bounce rate, conversions, traffic sources, and more. Based on this data, marketers can tailor their strategy and adjust content or advertising.
Latest news
Even a small assistant can create a big show: traffic from AI is of higher quality than you think.
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year
Optimization of Websites for AI: How to Adjust the Content and Technical Aspects of Your Website?
How to effectively sell on Allegro?
Google and Bing are starting to index Instagram posts: What does this mean for brands and SEO?
Optimization of Websites for AI: How to Be Visible and Cited by AI Tools?
Eyes4ICU x ui42: AI Recommender of the Future for E-commerce
ui42 on the shortlist for Zlatý středník in the category Launch, Relaunch, Rebranding
The most popular apps in Slovakia in 2025: Who is preliminarily reigning the rankings?
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services
Contact us
Don't miss out on the latest news from the world of UX, programming, analytics, and marketing.
Thank you for subscribing!
