What does it mean

Analytics is the process of collecting, processing, and interpreting data with the goal of gaining useful information to support decision-making. Analytics can be performed using various methods, such as statistical analyses, machine learning, and other data processing techniques.

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It is used in various fields, including business, medicine, statistics, economics, and computer science. Today, analytics is an integral part of many business processes and is often used to optimize performance and efficiency. The use of analytics has recently expanded to the digital world, where it deals with the collection, processing, and interpretation of data on website traffic and online campaigns. Analytical tools allow monitoring of various indicators, such as traffic, bounce rate, conversions, traffic sources, and more. Based on this data, marketers can tailor their strategy and adjust content or advertising.

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