Search Engine Optimization

What does it mean

Search engine optimization or SEO, is a set of practices that improve the organic visibility of a website within search results. These practices include optimization of keywords, meta description, page title, image files, and other elements that influence how search engines interpret and evaluate the content of a website.

More info

The goal of search engine optimization is to improve the visibility and traffic of a website through organic methods, i.e., without the use of paid advertisements. Search engine optimization includes many factors that affect the placement of a website within search results. These factors include keywords, meta description, page title, image file names, links, and other elements of the website. The advantage of search engine optimization is that it allows for the improvement of a website's organic placement, which can lead to increased traffic and profit from the website. However, it is constantly evolving, and it is necessary to monitor and adapt to changes in search engine algorithms.

Latest news

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Belda Sport needed a visual restart that would match their premium high-end positioning and exclusivity. After an audit, we created a new visual...
E-commerce trends for 2026: How to restart the growth of an online store

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AI Trends 2026 and the Transformation of Digital Assistants into Autonomous Shopping Agents

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CRO in 2026: Why We No Longer Optimize Clicks, but Decisions

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GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

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Keep moving. Don’t panic.

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We had one goal in it: Not only to keep up with the pace but to set the pace. To be a partner for our clients in any discussion or challenge...
  • ui42
  • 22.12.2025
  • 3 min read
Premium feed. Premium platform. Maximum impact.

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The result of the collaboration with Louie.pet, a Czech manufacturer and online seller of premium pet food, was the removal of barriers from...
Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.

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Black Friday Week (24.11. – 30.11.) is behind us and the numbers show a clear trend: the overall market declined by 10% year-on-year, while ...

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