What does it mean

Google AdWords (now known as Google Ads) is a platform from Google that allows advertisers to create and display ads on the Google search engine and its wider ecosystem. The platform is free and advertisers only pay for the budget they spend on advertising.

Google Ads - Wikipedia

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How does Google Ads (Google Adwords) work?

Google displays ads to people who are searching for something or are within the content network (Google Display Network), which is connected to the Google Ads advertising system.


  1. Upload materials for the ad (texts, images, videos, etc.) to the system.
  2. Determine targeting for a specific audience.
  3. Set up a bidding strategy and keywords that the ad will be displayed for.

The platform operates as an auction system and also on a pay-per-click (PPC) basis. This means that you only pay when someone clicks on the ad. The auction system decides which ad will be displayed.

In the case of bidding, you must determine how much you are willing to pay for a click to your website (bid). You control the amount of money spent through the daily advertising budget.

The cost per click (CPC) depends on several factors, such as the competitiveness of the keyword or the quality and creativity of the Google ad.

Sponsored (advertising) results are displayed first in search results.

Benefits of Google Ads (Google Adwords) for e-commerce

  • Increased visibility of the company and brand in search results, leading to a higher number of clicks from potential customers.
  • The ability to target ads only to your target group based on keywords, demographic parameters, or location.
  • Extensive system for tracking and evaluating the success of campaigns in Google Ads (Google Adwords). You can track clicks, conversions, and optimize ads with the goal of increasing the return on investment (ROI).
  • Possibility of remarketing visitors who have already visited the website.

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