UX research

What does it mean

UX research is the process of collecting and analyzing information about user experiences with the goal of improving the design and functionality of products.

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UX Research: Fundamentals

UX research is the process of gathering information about users and their interactions with products or services. The goal of UX research is to better understand the needs and preferences of users, so that products and services can be designed, that are useful and enjoyable for them.

UX Research Methods

There are many different UX research methods, that can be used to gather information about users. Among the most common methods are:

• Questionnaires: Questionnaires are a simple way, to gather information about users. They can be used to collect information about users' demographic data, their needs and preferences, or their experiences with a particular product or service.

• Interviews: Interviews are a deeper way, to gather information about users. They can be used to understand the motivations of users, their opinions on a particular product or service, or their experiences with a certain task.

• Focus Groups: Focus groups are a great way, to gather information about users' opinions and preferences. They can be used to discuss a particular product or service, to address usability issues, or to get feedback on the design of a new product or service.

• Prototype Testing: Prototype testing is a great way, to get feedback from users about the design of a product or service. Prototypes are unfinished versions of a product or service, that are used to test usability and to get feedback from users.

• User Action Tracking: User action tracking is a method, that is used to monitor how users interact with a product or service. This data can be used to identify usability issues or to understand how users use a product or service.

Benefits of UX Research

UX research offers many benefits, including:

• Improving User Experience: UX research can help identify and solve usability issues, which can lead to an improved user experience.

• Increasing Customer Satisfaction: UX research can help create products and services, that better meet the needs and preferences of customers, which can lead to increased satisfaction.

• Reducing Development Costs: UX research can help identify design issues in the early stages of development, which can lead to reduced development costs.

UX Optimization of E-Shop Cart. 

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