301 redirect

What does it mean

A 301 redirect is a type of HTTP status code redirection that informs the browser or search engine that the source page has been permanently moved to a new URL. When a visitor enters the old URL or clicks on an outdated link, the browser automatically redirects to the new URL.

More info

301 redirection is often used when changing the URL of a page or when reorganizing the content of a website. It can also serve as a tool to redirect old links to new pages, thereby preserving the authority and strength of the website, which is important for search engines like Google. It is important to choose the right redirection, as incorrect use of redirection can lead to a loss of authority and value of the website in the eyes of search engines. 301 redirection is recommended as best practice for permanent URL changes and significantly contributes to maintaining the quality and integrity of the search result.

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