Pixel

What does it mean

A pixel is the smallest unit that makes up a digital image or a page on the web. A pixel is used to display colors and shapes on a digital screen.

More info

In marketing and advertising, a pixel is used to track website traffic and interactions with ads on websites. For example, the Facebook pixel is a tool for tracking user activity on websites, which allows advertising campaigns to target ads precisely to the target audience. A pixel can also help optimize ads and improve their effectiveness. For example, it can be used to track conversions, such as app downloads or e-shop orders, and to gather information on how users respond to ads.

Latest news

ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)

ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)

Briefly: OpenAI launched Instant Checkout in ChatGPT – purchase directly in chat. Currently, it is available only for users in the USA and with...
What to Watch Out for When Switching to a New E-commerce Platform: 6 Common Mistakes from Practice

What to Watch Out for When Switching to a New E-commerce Platform: 6 Common Mistakes from Practice

In 28 years at ui42, we have gone through hundreds of development projects and migrations to new e-commerce platforms. And despite each project...
Upterdam 2025: e-shop for e-shops, and the entire community

Upterdam 2025: e-shop for e-shops, and the entire community

This is how our campaign video "e-shop for e-shops" began, which became part of a large whole that we at ui42 had been preparing for weeks and...
What is server-side Google Tag Manager and why should you be interested in it?

What is server-side Google Tag Manager and why should you be interested in it?

Measurement and analytics in digital marketing have been undergoing significant changes in recent years. The restriction of cookies, increased...
How to Set Up Facebook Conversion API

How to Set Up Facebook Conversion API

If you want to get the most out of your Facebook campaigns, CAPI is practically a necessity today. In this article, we will show you how you...
CRO: How to Scale the Performance of Your E-shop?

CRO: How to Scale the Performance of Your E-shop?

How do you measure success on your website? Do you only track the number of visitors or also how many of these visitors performed the action...
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
10 tips on how not to fail at the peak of the ecommerce season

10 tips on how not to fail at the peak of the ecommerce season

The peak season in e-commerce is almost here. What are the most important points you should consider well in advance, if you want to make...
How to sell through a marketplace?

How to sell through a marketplace?

Online sales are no longer just about your own e-shop. Thanks to marketplace platforms, you can sell quickly, easily, and without high entry...
Even a small assistant can create a big show: traffic from AI is of higher quality than you think.

Even a small assistant can create a big show: traffic from AI is of higher quality than you think.

The share of AI assistants in revenue is higher than their share in e-shop traffic.

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