What does it mean

A pixel is the smallest unit that makes up a digital image or a page on the web. A pixel is used to display colors and shapes on a digital screen.

More info

In marketing and advertising, a pixel is used to track website traffic and interactions with ads on websites. For example, the Facebook pixel is a tool for tracking user activity on websites, which allows advertising campaigns to target ads precisely to the target audience. A pixel can also help optimize ads and improve their effectiveness. For example, it can be used to track conversions, such as app downloads or e-shop orders, and to gather information on how users respond to ads.

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