Pixel

What does it mean

A pixel is the smallest unit that makes up a digital image or a page on the web. A pixel is used to display colors and shapes on a digital screen.

More info

In marketing and advertising, a pixel is used to track website traffic and interactions with ads on websites. For example, the Facebook pixel is a tool for tracking user activity on websites, which allows advertising campaigns to target ads precisely to the target audience. A pixel can also help optimize ads and improve their effectiveness. For example, it can be used to track conversions, such as app downloads or e-shop orders, and to gather information on how users respond to ads.

Latest news

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.

Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.

A holistic ONE-STOP-SHOP approach for Kompava, a Slovak manufacturer of nutritional supplements, combined our scalable BUXUS CMS and data-driven...
State holidays and days of rest in Slovakia in 2026

State holidays and days of rest in Slovakia in 2026

The year 2026 brings several changes compared to the holiday calendar of 2025, which you should consider when planning vacations and the annual...
The outage of Packeta and Clarity tested e-commerce. ui42 stood firm

The outage of Packeta and Clarity tested e-commerce. ui42 stood firm

On the night of October 28th to 29th, the e-commerce market was hit by technical issues that tested the readiness of online businesses.
Building a brand and performance do not have to be at odds, aim for Brand Performance

Building a brand and performance do not have to be at odds, aim for Brand Performance

Brand performance represents the connection between brand building and measurable performance. It shows how the strength of the brand – its ...
News: Meet – these are the creatives from ui42

News: Meet – these are the creatives from ui42

At ui42, we believe that technology and strategy are only strong when complemented by a good idea. And that's why the new creative team at ui42...
  • ui42
  • 21.10.2025
  • 2 min read
Preparations for Black Friday in full swing: Haven't you forgotten anything?

Preparations for Black Friday in full swing: Haven't you forgotten anything?

It's here again. The e-commerce fever called Black Friday. Even though the date November 28th seems far away, preparations should already be...
Optimization of data in Ahrefs: The key is MCP servers

Optimization of data in Ahrefs: The key is MCP servers

One of the most significant changes currently redefining SEO is the integration of powerful analytics tools with artificial intelligence through...
We have improved the speed of our clients' websites by more than a quarter.

We have improved the speed of our clients' websites by more than a quarter.

Time is money. And when it comes to page loading speed, this is literally true. Every extra millisecond a visitor has to wait for a page to ...
Red flags in collaboration with the agency

Red flags in collaboration with the agency

With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing...

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