Click-through rate

What does it mean

The click-through rate, also known as CTR (click-through rate) is an indicator that measures how often users are clicking on ads, links, or other forms of advertisements. The click-through rate is calculated as the ratio of the number of clicks to the number of ad impressions

More info

The click-through rate is an important indicator of advertising success because it shows how interesting it is to users and how well it works to create engagement. A high click-through rate means that the advertisement generates interest among users and that they are engaged enough to click on the ad. On the other hand, a low click-through rate means that the advertisement is not sufficiently attractive or relevant to users and that improvements to the advertisement may be required. The click-through rate is used not only in online advertising but also in other types of marketing, such as email marketing, direct mail, and others. It is an important measure of success for advertising campaigns and allows the agencies to tailor their strategy to achieve better results.

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