B2C

What does it mean

B2C means business-to-consumer and describes the relationship between a company and consumers. This type of commerce includes the sale of products or services directly to consumers and can take place through brick-and-mortar stores, online stores, or other sales channels.

More info

B2C is one of the most common types of commerce and includes various industries, such as fashion, electronics, food, and others. The goal of B2C is to offer customers a convenient and simple shopping experience for products or services while providing them with quality and relevant products or services.

At ui42, we provide comprehensive B2C and B2B solutions, optimized for efficient sales and marketing, tailored to your requirements, as well as to the customers themselves.

Latest news

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GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

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Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.

Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.

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The outage of Packeta and Clarity tested e-commerce. ui42 stood firm

The outage of Packeta and Clarity tested e-commerce. ui42 stood firm

On the night of October 28th to 29th, the e-commerce market was hit by technical issues that tested the readiness of online businesses.
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Building a brand and performance do not have to be at odds, aim for Brand Performance

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  • ui42
  • 21.10.2025
  • 2 min read
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Preparations for Black Friday in full swing: Haven't you forgotten anything?

It's here again. The e-commerce fever called Black Friday. Even though the date November 28th seems far away, preparations should already be...
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We have improved the speed of our clients' websites by more than a quarter.

We have improved the speed of our clients' websites by more than a quarter.

Time is money. And when it comes to page loading speed, this is literally true. Every extra millisecond a visitor has to wait for a page to ...
Red flags in collaboration with the agency

Red flags in collaboration with the agency

With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing...

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