Digital marketing

What does it mean

Digital marketing is the process of using digital channels, such as social networks, email, websites, and mobile applications, to promote products or services and acquire customers.

More info

Digital marketing differs from traditional marketing strategies in that it allows for more precise measurement of results and customization of the strategy to customers based on their online behavior. In addition to promoting products and services, digital marketing can also help with building a brand, acquiring new customers, maintaining current customers, and building their loyalty.

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Latest news

Preparations for Black Friday in full swing: Haven't you forgotten anything?

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We have improved the speed of our clients' websites by more than a quarter.

We have improved the speed of our clients' websites by more than a quarter.

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Red flags in collaboration with the agency

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With the note - based on true events. Recently, we have been seeing a scenario repeat itself all too often, where a client – whether changing...
ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)

ChatGPT Shopping: what it is, who has it today, and how to prepare for it (even outside the USA)

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What to Watch Out for When Switching to a New E-commerce Platform: 6 Common Mistakes from Practice

What to Watch Out for When Switching to a New E-commerce Platform: 6 Common Mistakes from Practice

In 28 years at ui42, we have gone through hundreds of development projects and migrations to new e-commerce platforms. And despite each project...
Upterdam 2025: e-shop for e-shops, and the entire community

Upterdam 2025: e-shop for e-shops, and the entire community

This is how our campaign video "e-shop for e-shops" began, which became part of a large whole that we at ui42 had been preparing for weeks and...
What is server-side Google Tag Manager and why should you be interested in it?

What is server-side Google Tag Manager and why should you be interested in it?

Measurement and analytics in digital marketing have been undergoing significant changes in recent years. The restriction of cookies, increased...
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How to Set Up Facebook Conversion API

If you want to get the most out of your Facebook campaigns, CAPI is practically a necessity today. In this article, we will show you how you...
CRO: How to Scale the Performance of Your E-shop?

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How do you measure success on your website? Do you only track the number of visitors or also how many of these visitors performed the action...

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