Digital marketing

What does it mean

Digital marketing is the process of using digital channels, such as social networks, email, websites, and mobile applications, to promote products or services and acquire customers.

More info

Digital marketing differs from traditional marketing strategies in that it allows for more precise measurement of results and customization of the strategy to customers based on their online behavior. In addition to promoting products and services, digital marketing can also help with building a brand, acquiring new customers, maintaining current customers, and building their loyalty.

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Latest news

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
Optimization of Websites for AI: How to Adjust the Content and Technical Aspects of Your Website?

Optimization of Websites for AI: How to Adjust the Content and Technical Aspects of Your Website?

In the previous article Website Optimization for AI: How to Be Visible and Cited by AI Tools? we explained why AI optimization is the new...
How to effectively sell on Allegro?

How to effectively sell on Allegro?

Allegro is a marketplace that ranked a close fourth in the top online marketplaces list, right behind big names like Amazon, Etsy, and Ebay. ...
Google and Bing are starting to index Instagram posts: What does this mean for brands and SEO?

Google and Bing are starting to index Instagram posts: What does this mean for brands and SEO?

Until now, Instagram has largely been a closed ecosystem – the content that users and brands published was not accessible to search engines. ...
Optimization of Websites for AI: How to Be Visible and Cited by AI Tools?

Optimization of Websites for AI: How to Be Visible and Cited by AI Tools?

SEO is not dead, it is just evolving into GEO today. Browser searching, clicking through dozens of links just to find the right answer will ...
Eyes4ICU x ui42: AI Recommender of the Future for E-commerce

Eyes4ICU x ui42: AI Recommender of the Future for E-commerce

Imagine a recommendation tool that not only knows what you want to buy but also knows exactly where to show it to you on the e-shop so that ...
ui42 on the shortlist for Zlatý středník in the category Launch, Relaunch, Rebranding

ui42 on the shortlist for Zlatý středník in the category Launch, Relaunch, Rebranding

We proudly announce that we have made it to the shortlist of the prestigious Czech-Slovak competition Zlatý středník 2025 – in the category ...
The most popular apps in Slovakia in 2025: Who is preliminarily reigning the rankings?

The most popular apps in Slovakia in 2025: Who is preliminarily reigning the rankings?

The digital world is constantly changing, and so are our mobile screens. The first half of 2025 clearly shows that Slovaks are increasingly ...
New Accessibility Act: Key Changes for Ecommerce stores and Digital Services

New Accessibility Act: Key Changes for Ecommerce stores and Digital Services

The European Union is introducing an accessibility law that will affect all ecommerce stores with an annual turnover of over 2 million euros...
Comparison of e-commerce solutions. Which CMS to choose?

Comparison of e-commerce solutions. Which CMS to choose?

Choosing the right e-commerce solution is fundamental, if the project is to be successful. A good piece of advice to start with is – devote ...

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