Digital marketing

What does it mean

Digital marketing is the process of using digital channels, such as social networks, email, websites, and mobile applications, to promote products or services and acquire customers.

More info

Digital marketing differs from traditional marketing strategies in that it allows for more precise measurement of results and customization of the strategy to customers based on their online behavior. In addition to promoting products and services, digital marketing can also help with building a brand, acquiring new customers, maintaining current customers, and building their loyalty.

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Premium feed. Premium platform. Maximum impact.

Premium feed. Premium platform. Maximum impact.

The result of the collaboration with Louie.pet, a Czech manufacturer and online seller of premium pet food, was the removal of barriers from...
Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.

Black Friday 2025 in numbers: The eCommerce market reports a year-on-year decline of 10%, but it is far from a black scenario.

Black Friday Week (24.11. – 30.11.) is behind us and the numbers show a clear trend: the overall market declined by 10% year-on-year, while ...
GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

GEO is here: the share of e-shop visits from AI assistants has increased 8-fold since the beginning of the year

Even though it may seem that the share of traffic generated by AI assistants is still low, the trend from recent months shows dynamic growth...
Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.

Holistic Growth. ONE-STOP-SHOP Impact. 424% Results.

A holistic ONE-STOP-SHOP approach for Kompava, a Slovak manufacturer of nutritional supplements, combined our scalable BUXUS CMS and data-driven...
State holidays and days of rest in Slovakia in 2026

State holidays and days of rest in Slovakia in 2026

The year 2026 brings several changes compared to the holiday calendar of 2025, which you should consider when planning vacations and the annual...
The outage of Packeta and Clarity tested e-commerce. ui42 stood firm

The outage of Packeta and Clarity tested e-commerce. ui42 stood firm

On the night of October 28th to 29th, the e-commerce market was hit by technical issues that tested the readiness of online businesses.
Building a brand and performance do not have to be at odds, aim for Brand Performance

Building a brand and performance do not have to be at odds, aim for Brand Performance

Brand performance represents the connection between brand building and measurable performance. It shows how the strength of the brand – its ...
News: Meet – these are the creatives from ui42

News: Meet – these are the creatives from ui42

At ui42, we believe that technology and strategy are only strong when complemented by a good idea. And that's why the new creative team at ui42...
  • ui42
  • 21.10.2025
  • 2 min read
Preparations for Black Friday in full swing: Haven't you forgotten anything?

Preparations for Black Friday in full swing: Haven't you forgotten anything?

It's here again. The e-commerce fever called Black Friday. Even though the date November 28th seems far away, preparations should already be...
Optimization of data in Ahrefs: The key is MCP servers

Optimization of data in Ahrefs: The key is MCP servers

One of the most significant changes currently redefining SEO is the integration of powerful analytics tools with artificial intelligence through...

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