Digital marketing

What does it mean

Digital marketing is the process of using digital channels, such as social networks, email, websites, and mobile applications, to promote products or services and acquire customers.

More info

Digital marketing differs from traditional marketing strategies in that it allows for more precise measurement of results and customization of the strategy to customers based on their online behavior. In addition to promoting products and services, digital marketing can also help with building a brand, acquiring new customers, maintaining current customers, and building their loyalty.

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